finally dissolved in November 2005. Co-ordination
between sectors will continue through the
European trade associations of the beer, wine,
cider and spirits industry.
The resolution on public health problems caused
by harmful use of alcohol, that was adopted by the
World Health Organisation (WHO) on 25 May 2005,
calls for consultation with our industry.
Consequently, Heineken has played an active role
in the 'Global Alcohol Producers Group', preparing
a dialogue with the WHO. Dialogue is also being
facilitated by the International Centre of Alcohol
Policies (ICAP). A second facilitating role is played
by ICAP through the organisation of self-regulation
workshops in various regions of the world. This was
a direct result of the WHO Geneva Industry meeting
The year 2006 will be an important year for
governments, industry and public health
organisations in their efforts to strengthen
partnerships that address alcohol-related harm
and promote responsible consumption. We are
prepared to play an active part.
Heineken N.V. - 2004/2005 Sustainability Report