We are proud to be one of the world's great beer businesses. The Heineken brand is the most international beer brand in the world, enjoyed by consumers in more than 170 markets. I am honoured to have the responsibility with my commercial colleagues around the world for growing the reputation, equity and volume of our flagship brand through the introduction of innovations and new communications. Respect for the consumer and an acknowledgement of the dangers associated with the misuse of alcohol drives us to market our products in a responsible way. But we are moving further than simply marketing our brands responsibly. We are taking significant steps towards the marketing of responsibility itself as part of the way we communicate with consumers. I am committed to taking the message of responsible consumption seriously in our communication activities. Peter van Campen Director Group Commerce Heineken N.V. - 2004/2005 Sustainability Report

Jaarverslagen en Personeelsbladen Heineken

Heineken - Milieuverslag | 2004 | | pagina 37