SOCIAL SUSTA INABILITY
Implementation
Policy in this area is coordinated and evaluated by
Corporate Affairs, but implementation is the responsi
bility of local operating company managers, with the
support of Heineken International Medical Services.
The policy will be implemented worldwide in the
parts of the organisation which are under Heineken's
direct responsibility. One complicating factor is that
beer promotion girls are not employed by Heineken
itself, but by our joint venture partners, distributors
and other business associates. Heineken is actively
engaged in bringing this issue to their attention.
Heineken also hopes to reach agreement with
other brewers on a clear joint policy on optimising
the working conditions of the beer promotion girls.
Trial project
A trial project was launched in Cambodia in mid-2003
to provide training for beer promotion girls and give
them information on all health aspects relating to this
work. The training course has been designed in
conjunction with CARE, an organisation which spe
cialises in this area. The experience we gain from this
trial will enable us to implement the policy effectively
elsewhere.
TOWARDS SUSTA INAB I L I TY
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