SOCIAL SUSTAI NABI LITY TOWARDS SUSTAINABILITY 4.1 Reporting basis Unless stated otherwise, the information presented in this chapter relates to the companies in which Heineken N.V. has a direct or indirect interest of 50 per cent or more, except for our operating compa nies in Croatia and Kazakhstan. The figures relating to social policy may therefore differ from those present ed elsewhere in this report and in the financial state ments. The results presented in this chapter are based partly on the first large-scale study of its kind carried out within Heineken and partly on estimates made by local management teams. For that reason, the results presented here are less reliable than the data given elsewhere in this report. A full list of the companies which supplied data for this chapter can be found in Annex 6. 4.2 Social responsibility policy and governance Responsibility for corporate social policy was reallo cated in 2002 and 2003. Ultimate responsibility is vested in the Executive Board of Heineken N.V. and social policy is the chairman's area of special interest. In determining strategy and making policy choices, the Executive Board is advised by a multidisciplinary Social responsibility management Corporate Social Responsibility Advisory Board (CSRAB). The council is presided over by the chairman of the Executive Board and consists of the directors of the corporate departments who are most closely involved with this policy area, and the general man agers of two operating companies. The council facili tates cooperation between the various disciplines on social issues, identifies relevant aspects of the activi ties and policy of the various corporate departments and determines the level of involvement of these departments in policy on corporate social responsi bility. The council is also responsible for monitoring and evaluation and formulates strategy in the event of any departure from policy or current practice. Policy is prepared and coordinated by the Corpo rate Affairs department and developed and imple mented by Corporate Affairs in conjunction with other corporate departments. In the first structured survey of our performance in the area of corporate social responsibility, which was carried out in 2003, a detailed questionnaire was sent to all Heineken operating companies. The results of this survey are presented in various sections of this chapter. The survey findings are used internally to adjust our priorities with regard to corporate social responsibility and to compare the performance of the operating companies with one another. Externally, the survey findings are used in our dialogue with stakeholders. We intend to carry out this survey on an annual basis. EXECUTIVE BOARD ADVISORY BOARD CORPORATE AFFAIRS CORPORATE DEPARTMENTS OPERATING COMPANIES 4.3 Dialogue with stakeholders Heineken's vision of sustainability, how it is formula ted and the programmes initiated in pursuit of it are topics which are discussed frequently at meetings between the European Works Council and company representatives. This has established a substantive dialogue about corporate policy and its conse quences for the personnel, which will be continued HEINEKEN N.V. SUS TA INABILITY REPORT 2002-2003 39

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Heineken - Milieuverslag | 2002 | | pagina 41