Through responsibility management, we aim to put the Heineken Values Principles into practice, so that
they can serve as a guide for the conduct of all our companies and employees. Ultimately, what matters is
what we do, not what we think. Our responsibility management programme seeks to respect the signifi
cant cultural differences between the countries in which we operate. At the local level, we are engaging in
dialogue with staff and external stakeholders, to translate the Heineken Values Principles into proce
dures and activities which are appropriate to local requirements, laws and cultures. The first group of
local management teams will commence work in 2002 and the last in 2004. However, because societies
are constantly changing, this work will not end after 2004. We are aware at all times that we must continue
to learn from our experience and from the views of our stakeholders. Responsibility management is a con
tinuous process, in which ongoing dialogue with internal and external stakeholders will help refine the
objectives and possibly extend the scope in future.
ALCOHOL
CHILD LABOUR
COMMUNITY INVOLVEMENT
COMPETITION
CONFLICTS OF INTEREST
CORRUPTION
DEALING WITH CULTURAL DIVERSITY
EMPLOYEE REPRESENTATION
ENVIRONMENT
EQUAL RIGHTS AND OPPORTUNITIES
GIFTS
HUMAN RIGHTS
NON-DISCRIMINATION
SAFETY AND HEALTH
SEXUAL HARASSMENT
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A LEARNING COMPANY HEINEKEN RESPONSIBILITY MANAGEMENT
Responsibility management
The themes of the responsibility management programme
W' W
.4L,
iving guidance to employees
o ensure that they under-
tand competition laws and
ct in compliance with them.
orruption
eineken believes that corrup-
ion must be eliminated from
ociety. It will maintain
ppropriate policies and
rogrammes aimed at
educing and avoiding
orruption.
Environmental Issues
Heineken aims to exercise due
care with respect to the
environment. It will pay
specific attention to the
consumption of raw materials,
water, energy and other
resources within its processes,
as well as minimising waste
emissions to the environment.
Compliance
It is everybody's individual
responsibility to give a correct
interpretation to these
principles. Communication,
the development of tools,
individual advising and
monitoring are Heineken's
responsibilities.
The Executive Board, General
Managers, Cluster Directors,
Corporate Directors and
local Management Teams have
a specific responsibility,
which is amongst others,
expressed by exemplary
behaviour and by initiating
and assessing activities.
No employee will suffer nega
tive consequences of bringing
a breach or suspected breach
of these principles to the
attention of a senior manager.
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