uality
eincken assures that its
roducts are produced
ccording to the highest food
afety standards. In the case a
roduct does not fully meet
hese standards, Heineken will
ot hesitate to take
ppropriate action. As for the
se of raw materials, it is
eineken's policy to only use
ngredients that are safe for
uman consumption.
Behaviour
In relationships with
employees, customers and
other stakeholders, reliability
and integrity are essential
preconditions. Heineken
expects its employees to
refrain from acts that may
damage these preconditions.
Heineken strives to provide
a high level of enjoyment to its
customers and consumers.
Heineken will market and
distribute its products in a
responsible way. Therefore
Heineken will act in good faith
when persuading a consumer
to choose one of its products.
This means that vulnerable
groups will not be targeted.
Heineken aims to provide
comprehensive information
about the advantages and the
disadvantages of its products
in order to facilitate a
balanced consumer choice.
Heineken will be truthful to
employees, customers, con
sumers, governments,
financial institutions or other
stakeholders. All information
it gives will be correct and
transparent.
Employees
Heineken aims to positively
contribute to the well being of
its employees. It will take
appropriate measures to
continuously improve safety
and health aspects within its
facilities. Heineken will
23