Q External dialogue
5.1 Stakeholder relations
Formulation of the Heineken safety, health and environmental policy is based on a number
of sources including a dialogue with various interested parties. At group level, Heineken
talks to governmental and non-governmental organisations, trade organisations,
shareholders and the financial community. At the local level, the management teams at
our operating companies maintain contact with public authorities and people living close
to our plants. Heineken wants this report to play a part in that dialogue and to this end
like our previous environment report, it includes a reply card for readers to respond.
Comments can also be submitted via our website www.heinekencorp.com.
The responses we received to our previous environmental report have been taken
into account in the preparation of this report. The previous report has also been discussed
with external organisations and their main suggestions have been taken on board.
For example, this report deals explicitly with carbon dioxide emissions resulting from the
use of fossil fuels and discusses our efforts in the field of agriculture. One factor that is
giving cause for concern is that, despite the relative improvements we have made,
our environmental impact is increasing in absolute terms, mainly due to the growth in
production and the acquisition of companies whose environmental performance is often
not up to our standards. These companies are undergoing improvement programmes.
5.2 External consultants
We have conducted discussions with Universiteit Nyenrode, the Dutch business school,
regarding the subject of sustainability for some time and, to test our ideas, we asked
Nyenrode in 2001 to advise on the best way of introducing this concept within
our organisation. Nyenrode also benchmarked the substance of our policies against
the views of a number of external organisations and companies. This process helped
to shape our responsibility management programme.
Verification of environmental reporting
Upon request from Heineken, KPMG Sustainability has provided recommendations
for improved quality of registration and aggregation of environmental data. This has
resulted in a number of improvements in our internal Environmental Reporting Manual
has been expanded and our validation procedures have been refined.
KPMG Sustainability has also verified selected data presented in this report, in accor
dance with the procedures defined in Annex 1.
HEINEKEN REPORT 2000-2001 SAFETY, HEALTH ENVIRONMENT