The French operating company, Sogebra, is a member of Vacances Propres, a priva
te organisation which is dedicated to the prevention of litter.
Athenian Brewery (Greece) has switched over to gas from the urban gas grid. This
switch was necessary in order to provide the Athens authorities with a demand suf
ficient to achieve a profitable operation of the grid and in turn reduce the city of
Athens' environmental impact.
Learning and sharing
Heineken's Corporate Offices in the Netherlands maintain contacts with a number of
European Commission Directorates and international sector organisations. Heineken
is also a member of the World Business Council for Sustainable Development
(WBCSD). This Association is comprised of more than 120 international companies
which all feel responsible for the environment and for the principle of sustainable
development. Heineken wishes to share its knowledge and experiences within the
WBCSD and in other networks. The Heineken Company is also a participant in nume
rous advisory commissions and discussion platforms. Heineken's active participation
facilitates the transfer of our environmental knowledge to interested parties and
enables us to learn from the experiences of others.
OUR FRENCH OPERATING COMPANY IS A MEMBER OF THE ASSOCIATION FOR THE SUSTAINABLE USE AND RECOVERY OF RESOURCES IN EUROPE (ASSURRE).
THE OBJECTIVE OF THIS ASSOCIATION IS TO PROMOTE THE SUSTAINABLE USE AND RECOVERY OF RAW MATERIALS BY MEANS OF INTEGRATED RAW-MATERIAL
AND WASTE MANAGEMENT. UNDER THE TERMS OF THIS COLLABORATIVE ARRANGEMENT INDUSTRY AND RECYCLING COMPANIES BEAR THE JOINT RESPONSI
BILITY FOR THE PROCESSING OF USED PACKAGING MATERIALS.
STAKEHOLDER REL AT IONS