Thomas Cecil s research work 'of vital importance' THIRTY YEARS AGENT ON GRAN CANARIA Shots made for new Heineken-film n Orange Heineken Dr. H.P. Heineken Prize presented supporters Recently in Amsterdam at a ceremony whose guests included Messrs. A.H. Heineken, R. van de Vijver, H.F.M. Coebergh and A. Oostra, the Dr. H.P. Heineken Prize was presented to the scientist Thomas R. Cech by H.R.H. Prince Claus of the Netherlands. The American received the prize (worth 250,000 guilders) for his research work in which he proved that RNA molecules can in some cases also function as enzymes. This new discovery completely revolutionised the theories about how life on earth began. Origins PAGE 6 HEINEKEN INTERNATIONAL MAGAZINE NR. 15 Kg? Thomas Cech is professor of biochemistry at the University of Colorado in the United States and he is the ninth scientist to have been awarded the Dr. H.P. Heineken Prize. The Heineken Foundation celebrates its 25th anniversary this year. To commemorate this fact, the foundation decided that in From left to right: H.R.H. Prince Claus, Mr. and Mrs. Cech and Mr. A.H. Heineken. future the prize will no longer be awarded once every three years but every alternate year. The cash sum forming part of the prize has also been raised from Fl. 200,000 to a quarter of a million guilders. With his impressive series of experiments the prizewinning researcher, who has just turned forty, has joined the select circle of the most prominent biochemists in the international scientific world. His publications on this subject are already classics in their field and this is why the awarding of the prize was warmly greeted in all quarters. The origins of life on earth are still unclear. Thomas Cech does not venture to give an answer. In a recent interview he said: "We're not conducting experiments aimed at clarifying the origins of life. It's quite possible that only RNA molecules were originally present, but proteins could just as easily have been there as well. How can you say how it all started? You cannot simulate a process that has lasted hundreds of millions of years. At most, you can speed it up a little in the laboratory. But you'll never find out what really happened." kafc for rW«k Heineken advertisements in the Dutch daily papers often focus on up-to-the-minute news. Naturally, Heineken also responded to the public's enthusiasm for the European football championship final between the Netherlands and the Soviet Union. On the day of the final the national morning papers carried a full-page orange-coloured Heineken advertisement. Readers could tear the page out of the news paper and fold it to make a hat. The idea proved a tremendous success; masses of Dutch football fans sport ing orange Heineken hats thronged the streets on cup final day. The Dutch personnel magazine Vers van 't Vat published a special "Orange" issue a fortnight after the European Championship final. The back page - normally reserved for a nostalgic photo of by gone days - was this time specially reserved for a photo collage of the Heineken hat. An American journalist wants to know why so many famous people in his country drink Heineken beer. He decides to find out why, sets off for Holland where he joins a group of visitors touring the brewery and sees for himself the care that is de voted to the quality of our product. The journalist also pays a call on Mr. Heineken who convinces him once more of the quality of Heine ken beer. Mr. Heineken invites his American guest out for a drink in an Amsterdam café so that he can also check on the quality of the Hei neken beer served there. This, in brief, is the storyline of the new Heineken film for which footage was shot in June in the Netherlands (see photo). The exact date of the film's completion is still not known, but it is expected to be ready for screening to the first visi tors at Heineken's Dutch breweries early next year. The guests from the Canary Islands in the courtyard of the former Heineken brewery in Amsterdam. Mr. A. de la Torre Sr. has spent three decades working as agent for bottled and canned Heineken beer in Gran Canaria Province on the Canary Islands. To commemorate this milestone, Mr. De laTorre and his son plus 27 Heineken importers from the Canary Islands were invit ed to pay a visit to Heineken in Holland. The group was welcomed by Mr. A.H. Heineken who show ed his appreciation for Mr. De la Torre's work by presenting him with a suitably engraved gold watch. All the importers were also personally introduced to Mr. Heineken. The visit was not only used to celebrate the jubilee but also to optimise cooperation between the individual importers. The visit also provided a good opportunity to strengthen the bonds between the brewery and the Heineken import ers. The group's programme in cluded a tour round the Heineken brewery in 's-Hertogenbosch where all Heineken beer for the Canary Islands is brewed. Mr. A.H. Heineken pictured togeth er with Messrs. A. de la Torre Sr. and Jr. Mr. De la Torre Sr. has been Heineken's agent in Gran Canaria province for thirty years. Zet to op Holland!

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Heineken International Magazine | 1988 | | pagina 6