Heineken also present in Middle East New brewery in Singapore to open in mid-1989 Farewell and welcome In June next year the new brewery of Malayan Breweries in Singapore is scheduled to start producing. MBL will then be the proud owner of a highly advanced brewery whose standard of automation and technical ingenuity will even surpass that at the Heineken brewery in Zoeterwoude. After co-ordinating production ideas with MBL, HTB (Heineken Technical Services) designed the brewery and is handling the construction, the installation of the equipment and the commissioning of the Tuas project. In phases Central control room HEINEKEN INTERNATIONAL MAGAZINE NR. 15 And this is what the finished Tuas brewery will look like. and the utilities building. At a glance the operator will be able to see which phase of the brewing process may possibly require adjustment. In that central control room the HTB specialists will also lay down the basis for a system of Computer Integrated Manufacturing (CIM). With the aid of this data processing system all key figures needed by, say, management, quality assur ance and stock control can be Hypermodern Tuas fifteen storage tanks and some other machines can be relocated to Tuas. Once these tanks have been installed, the new brewery's capac ity will equal that of the two old breweries. Subsequently, the Anchor brewery can be closed. By about September 1990 all service able equipment will have been removed from the Anchor brewery and installed in Tuas. retrieved and displayed in the wink of an eye. The CIM system will not be installed immediately upon opening of the brewery. Its subsequent introduction will be taken into account during the assembly work so that the actual installation of CIM will present few problems. HTB has in the past designed many breweries throughout the world, but has never before tackled such an ambitious project. Simply taking a standard brewery plan off the peg and then adapting it was not on for the HTB technicians. The Tuas brewery is something really special for both HTB and Malayan Breweries. The brewhouse under construc tion. As building continues, a start has already been made on instal ling the brew kettles. This ambitious project by Malayan Breweries (whose main shareholders are Heineken and the Singapore-based Frazer and Neave) was cautiously started quite some years ago. The Tiger and Anchor breweries no longer met requirements. The possible alter natives were: combining the two breweries in one of the existing locations, greatly modernising the breweries, or building a completely new brewery. In August 1986 the choice was made: on the Jurong Tuas indus trial estate a new brewery was to be built with an annual capacity of 650,000 hectolitres. Incidentally, the required capacity has meanwhile already been raised to 735,000 hectolitres. The maximum attainable capacity amounts to one million hectolitres of marketable volume per year. Just over six months later the first piles were driven into the ground and in August last year the local contrac tor set to work on laying the foun dations for the buildings. For the past few months an instal lation team, including three FITB employees, has been very busy with the installation of the tanks (mean while completed) and the assembly of the brewhouse. The opening of the Tuas brewery will mean the closure of the Tiger and Anchor breweries. To ensure that optimum use can be made of the Tiger and Anchor equipment, the transfer of production from the old breweries to the new one will take place in phases. When the Tuas brewery comes on stream in June 1989 it will have the same brewing output as the old Tiger brewery. The latter brewery can then be closed down. Then The Tuas brewery will have one central control room (unique in the brewing industry), from which it will be possible to supervise and regulate the entire brewing process. Video display panels will show all information from the various departments such as the silo building, the brewhouse, the cellars La Mr. R.W. Welmers, General Manager of N.V. Mouterij Albert in Belgium, left our company on 1st August. Mr. Welmers has been succeeded by Mr. J. De bruyn, previously Production Manager at the Albert malting plant. Mr: De bruyn took up his new post on 1st May 1988. Around 1st September this year the present Export Direc tor, Mr. J. van der Zee, will take up a new post. He has been appointed Regional Co-ordinat ing Director for the Caribbean and Canada. Mr. Van der Zee's successor will be Mr. G.R. Habbershaw, currently Regional Co-ordinating Director for North America and the Carib bean. Mr. Ph.P. Hartog has swapped his post as Assistant Area Manager Heineken Australia for the post of Financial Director at Boukin S.A. in Kinshasa, Zaïre. Mr. Hartog left for Africa two months ago. The new head of the Corpo rate Public Relations Depart ment is Jonkheer W.W.F. de Ranitz. He assumed his new responsibilities on 9th May 1988. Mr. De Ranitz was previously attached to Heineken's United States office as Export Manager North America. Mr. H. Kloek is to become the new Beer Production Director for the Netherlands in succession to Mr. B.A. Horstman who will reach retirement age on 1st May 1989. At the moment Mr. Kloek is Production Manager at our Zoeterwoude brewery. Mr. Kloek will start to familiarise himself with his new respon sibilities as from next month. Mr. H.J.M. Duijnstee has left his post as Head of restaurant, hotel and bar sales for Mid- Brabant Province in Holland to take over the post of General Manager of the Windward and Leeward Brewery in St. Lucia. He succeeds Mr. J.A. Ritman who is leaving us under the early retirement scheme. Mr. Duijnstee's post as Head of Catering Sales in Mid-Brabant will be filled by Mr. R. Marijnen who until recently was Area Export Manager Military and Duty Free for the Far East region. Heineken and Amstel beer in the Middle East? It may sound strange to many people. Surely, Muslims are not permitted to drink alcohol? And yet that region is important for Heineken. Dubai, Abu Dhabi, Bahrain and Oman represent Heineken's second biggest export territory after the United States and Puerto Rico. Heineken and Amstel are not supplied to the local popula tion but to the many thousands of expatriates who live and work in those Arab countries. Advertisements for alcoholic beverages on radio and television are not allowed in those countries. All activities in which Heineken seeks to publicise its name must therefore be held indoors to comply with local legislation. To boost brand awareness for Heineken and Amstel within the community of expatriates and their families, the activities of expatriates are sponsored, as the above photo shows. This rugby team consisting of expatriates living in Dubai took part in a tournament in Hong Kong and was sponsored by Heineken. In April Mr. J. van der Werf and Mr. A. Oostra visited the site where the Tuas brewery is being built. For Mr. Van der Werf it was a farewell visit as member of the Heineken N. V. Executive Board and for his succes sor, Mr. Oostra, it was a chance to say hello and get to know more about the business there. The photo above shows board members of Malayan Breweries and Heineken. Pictured (from left to right) are: Tan Yam Pin, Dr. Phay J eng Whatt, A. Oostra, J. van der Werf, Michael Fam, Peter Yap, J.J.E. Cronin, J.D.M. Neill and Bernard Chen. omstel ou.

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Heineken International Magazine | 1988 | | pagina 5