Warning for Heineken
of Export organisation
PAGE4HEINEKEN INTERNATIONAL MAGAZINE NR. 13
"Getting it all together was the
motto of an international con
ference held by the Heineken
export organisation on 28/29
February and 1st March. Apart
from all the commercial employ
ees of the Export department -
from the Netherlands and also
from the various sales offices
throughout the world - a number of
employees from the Export Trans
port Department (ET.A.) and from
E.F.I. (Economic Affairs, Financial
Affairs and Information Proces
sing) also attended the meeting,
which was held in the "Oud
London" Hotel in Zeist, Holland.
The aim of the conference was
twofold: firstly, an exchange of
know-how within the - very scatte
red and regionally specialised -
export organisation and, secondly,
to inform staff about the export
objectives for the years ahead, in
the light of the fast-changing beer
sector. "During the conference the
emphasis was on a more creative,
more aggressive and more results-
orientated attitude from employ
ees. Times have changed and we
mustn't rest on the cushion of the
good results we have booked to
date", says Mr. J. van der Zee,
director ofHeineken Export, who
can look back on a highly success
ful meeting. Messrs. Coebergh,
Van Schaikand Van de Vijver of the
Heineken Board of Directors were
present for part of the meeting. On
the final day of the conference
Professor Paul Strebel of IMEDE
in Lausanne gave an invitation
lecture on "Outpacking the
In the next issue of Heineken
International Magazine we shall
return to this important conference
in more detail.
G. van Schaik new chairman
Mr. Van de Vijver will take over
Mr. Van Schaik's responsibilities
for Europe - a region which is very
important to Heineken - and will
Mr. A.H. Heineken will be retiring as Chairman of the Board of
Managing Directors in April 1989 on account ofhis reaching age 65
in November this year.The intention is that he will then be appoint
ed Chairman and a Delegated Member of the Company's Super
visory Council. Mr. G. van Schaik (57), currently vice-chairman of
the Board, will succeed Mr. Heineken.
The transfer of Mr. Heineken's
duties and responsibilities to Mr.
Van Schaik will take a year to
complete. In connection with this,
the allocation of responsibilities
between the four remaining direc
tors will be changed with effect
from 1st May this year. After
Mr. Heineken's retirement the
intention is that the strength of the
Board of Managing Directors will
in due course be increased to 5
From 1st May 1988 Mr. Van
Schaik will assume operational
responsibility for our export activi
ties and our interests in the U.S.A.
and Canada and in the Caribbean
region. In addition, he will take
charge of the corporate depart
ments E.F.I., Personnel Affairs,
Marketing and Technology.
Mr. Coebergh will become the
director in charge of the Africa and
Middle East region. He will conti
nue to handle our spirits activities
via Duncan, Gilbey and Matheson
in London. Corporate Public Rela
tions will also report to him.
Mr. Oostra will take over the Far
East region on 1st May from Mr.
Van der Werf, who will be retiringat
the Annual General Meeting of
Shareholders on 28 April 1988.
The Corporate Research depart
ment will also report to Mr. Oostra.
temporarily be entrusted with the
South and Central America region.
Corporate Legal Affairs depart
ment will continue to report to Mr.
Van de Vijver.
Mr. Van de Vijver has been with
Heineken N.V since 1976. He
previously worked as a barrister
and solicitor in Amsterdam. On
joining the Company, Mr. Van de
Vijver was appointed as Director
responsible for our activities in the
Western Hemisphere and for
Exports. He was also in charge of
the Corporate Social Affairs and
Legal Affairs departments.
Mr. A.H. Heineken will be retiringfrom our group as Chairman ofthe Board in
1989after 47years service. He will remain attached to the company as Chairman
and a Delegated Member of the Supervisory Council.
On some of the pistes of Mont Blanc skiers really need to be on their
guard. The Heineken sign emphatically warns against unexpected
tumbles into the ravine. A Dutch holidaymaker in Switzerland spotted
the warning notice, with Mont Blanc in the background. Hetookasnap-
shotandsentitin to us. Enquiries in the Export Department revealed that
the 'sponsoring' of signs like this is not one of the normal promotional
activities of Heineken Switzerland. We suspect that an enthusiastic
representative of one ofHeineken 's Swiss distributors apparently thought
that a good sign deserves a good name.
A.H. Heineken retires as
Chairman of the Board
In the new situation Mr. R. van de Vij
ver will take charge of the Europe