5 Extra free time a great advantage Enjoying a Heineken beer in the sunny Canary Islands Quarter century Heineken agent in Québec Opinions differ about shiftwork Whilst most of us are getting ready for a good night's sleep, a small group of people is setting off for work. On ce every three weeks they alter their biological clocks and spend the hours of the night working for their employer. Sleeping during the daytime, working at night. Some may find it difficult to adjust to, others simply shrug their shoulders and can see no problems at all. What do the employees on three-shift duty themselves think about working on alternate shifts?The views of four employees of the Dreher Brewery in Popoli. Report Gran Canaria Heineken and Aguila - -C Fulvio Cafarelli has been with the brewery since 1970, employed there even before Dreher acquired the business from Moretti. As a rule Fulvio can be found in the brewhouse and that means that for the greater part of the year he has to work three shifts. "I've been on shifts now for 17 years. As a youth I had no problems but now, with a family at home, I find it less easy. I've got two children at home and I miss out on some of my family life because of working nights". Besides, he sometimes feels a little cut off from his social life. And yet Mr. Cafarelli can also see some good points in working on shifts. "I enjoy having a lot of independence and it's a fact that on nights you're left much more to yourself Guido Iacovone has worked for E Cafarelli. G. Iacovone. Dreher in Popoli for the past four years. Since two years ago he has been working in the fermentation department and working irregular hours causes him no problems. "I lived in Canada for a long time .There I often used to put in days of 14 to 16 hours! So the shiftwork here doesn't affect me." "We did a test for a one-month period two days on early turn, then two days on late turn, followed by one night shift. I didn't like that at all!The system where you work the same shift for a whole week is much better." Guidotoovalues the feeling of being independent. "That's what keeps me awake", he concludes with a grin. Boris Castricone, a Dreher employee for 8 years, has always worked in the bottling department. Even before joining Dreher, Boris had already spent more than six years working night shifts. The bottling department employee is moderately satisfied with his present work on shifts. "Obviously there are some drawbacks to shiftwork. I prefer to sleep at night rather than to work, and the late turn is inconvenient for your social contacts. But I think that the big advantage of working shifts is that it gives me a lot more leisure time.The early shift is from 5 a.m. to 1 p.m.That means that in the afternoon I'm free to do other things. On the whole, I think that the advantages outweigh the disadvantages." For the past three years Maurizio Zaccagnini's job has been in Dreher's B. Castricone energy supplies building in Popoli. During his first year he only worked days; for the past two years his working times have changed each week. "But you get used to it. I can imagine that it's somewhat tougher physically for the older employees, but it doesn't bother me at all. One drawback, I think, is that you are on your own during the night shift. The advantages are that it pays better and that you get more free time: in the brewery the night shift only has to work eight hours instead of nine. I also enjoy my free afternoons after I've come off the early turn." In a number of respects the views of the Popoli employees tally with the findings of a survey that was conducted several years ago amongst the workforce at the Zoeterwoude brewery. Scientists from the University of Amsterdam looked into the drawbacks of fully continuous working (five shifts), as experienced Heineken beer has been available on the Canary Islands for more than 25 years. Growth during all those years has been steady. But that has changed in recent years; the upward line is becoming increasingly steeper. We talked about the whys and wherefores with Mr.P. Nitschmann, Heineken area export manager. In one single sentence he explained how that sudden growth arose. "Heineken beer became popular in the Canary Islands because of tourism. For the past two years we have been active withTVadvertising and since then there has been a much stronger preference for Heineken beer amongst the local population." But it is not only the growing interest shown by the inhabitants of the islands that continues to create higher export volumes. Tourism also remains an important source of sales growth for Heineken. And as far as concerns the touristic possibilities on the Canary Islands, the limit has not yet been reached by a long way. The two islands of Lanzarote and Fuerteventura which form part of Gran Canaria are still 'undiscovered territory' for tourists. But that will not last much longer. "On those islands there are still miles and miles of deserted beaches. The aim is to give a strong boost to tourism on those islands in the next few years. Many hotels and blocks of apartments are being built. And with them come many discotheques and cafés and therefore many opportunities for Heineken"says Mr. Nitschmann. The Canary Islands are subdivided into two provinces.The province of Gran Canaria (including the islands of Lanzarote and Fuerteventura) accommodates most of the tourists and is very important for Heineken because of the many discotheques, hotels and cafés.Thirty importers and one distributor handle the sale of Heineken beer in bottles and cans in Gran Canaria. In this province Heineken beer is obtainable at some 50 outlets. On Gran Canaria itself Heineken and Amstel beer are also sold on draught. The firm of Alecan, run by the Dutchman W. Oomen, acts as agent for our products. In the north Heineken beer is as yet not strongly represented.To change this situation, a new depot has been rented locally to make storage and supply easier. Recently activities were started to reinforce Heineken's position in the other province ,Tenerife. Our Spanish operating company El Aguila has opened a depot as a base for the introduction of Aguila draught beer. The depot is also used for the Heineken brand. Imports forTenerife are arranged via that depot, which also handles the distribution. Meanwhile some 150 catering establishments in the province of Tenerife sell Aguila beer on draught. The number of draught outlets is growing by the day. "The proprietors of hotels, bars and restaurants have noticed that we offer them service by taking charge of the maintenance of the dispensing installations for them. That good-quality service makes many businesses decide to serve Aguila or Heineken beer." Tourists leaving the plane on Gran Canaria cannot overlook this inviting sign showing that Heineken has a strong presence on the Canary Islands. M. Zaccagnini. by shiftworkers and their families. On the evening or night shift most employees see the lack of social contacts (with family and relatives, friends and neighbours) as a drawback. Another disadvantage is not being able to participate actively in club and social events. Such factors as tiredness and sleeping problems are not clearly seen as being all that bad by the majority; one person may suffer from them, but the other is not affected at all. Just like the Dreher employees in our intervieuws, those who work shifts at Zoeterwoude enjoy the fact that they are free to follow their own pursuits at differing times of the day. Jean Morissette: Heineken's distributor in Québec Province, Canada, for the past 25 years. Twenty-five years as Heineken's agent in the Canada's Québec Province was the reason for a small party given at the Société CommercialeVille Marie some time ago. Jean Morissette, co-founder of the firm, was honoured during a celebratory dinner party. Partly thanks to Mr. Morissette's hard work, Heineken is doing well in Québec. Up to 12 months ago that province only allowed sales of bottled Heineken. Mr. Morissette helped to ensure that Heineken in cans and Amstel Light are now obtainable there.The Amstel Light introduction was backed by a large-scale promotional campaign with several days of tasting and sampling sessions on the premises of Québec's biggest liquor stores.

Jaarverslagen en Personeelsbladen Heineken

Heineken International Magazine | 1988 | | pagina 5