Royal visit during
Brewing seminar for
Heineken beer is brewed
locally in Morocco by
Brasseries du Maroc. In
Morocco, too, Heineken is a beer with
international prestige.The principal
method used to boost brand
awareness in Morocco is via
sponsoring golf and horse-jumping
Twice a year a big golf tournament is
organised in Morocco and Heineken
always makes its presence
emphatically felt there. Both these
tournaments are played on what many
people regard as one of the world's
finest golf courses.The 45-hole course
was laid out on the initiative of King
Hassan II and lies close to Rabat, the
The photo above shows Mr. Gilles
d'Agescy, of Brasseries du Maroc,
presenting one of the Heineken prizes
after the golf tournament. Pictured
below: Heineken publicity during the
Moroccan golf tournaments.
An annual event in Ontario,
Canada, is the Heineken
Yard, a race over a distance
of exactly 7.2 kilometres. Those
present at the start of the latest
Heineken Yard included H.R.H.
Prince Maurits, son of Her Royal
Highness Princess Margriet of the
Netherlands and Mr. Pieter van
Vollenhoven.The Amstel Brewery in
Canada has a special bond with
Princess Margriet. She performed the
offcial opening of the brewery in
Hamilton in 1982.
The origins of the Heineken Yard date
back to 1971 when a group of youths
from the Onondaga Summer Camp in
Ontario raced each other from the
camp to the pub in the nearest village
(Minden).The loser had to buy a
round of Heineken beer for the whole
Since then the race, which started out
as a bet, has grown into an annual
fixture attracting some 500 runners
from all over Ontario Province.
Obviously, the entrants also still
include youths from the Onondaga
Summer Camp. Right from its earliest
days the race has been sponsored by
Heineken. The Amstel Brewery in
Hamilton (Heineken's Canadian
distributor) sees the Heineken Yard as
an excellent occasion for an annual
day-out for its employees.
From left to right: Nick Florian (proprietor of Onondaga Camp), Mr. Maarten
Rijkens (until recently general manager of Amstel Brewery Canada), H. R. H. Prince
Maurits, and Mr. Mike Moore (director of Onondaga Camp).
Every year some five hundred sports
enthusiasts from all over Ontario take
part in the Fleineken Yard.
Mr. G.J. van Soest is to become
the new Managing Director of
Heineken Nederland B.V. He will
succeed Mr. A. Oostra who has
been nominated for election to the
Heineken Executive Board. Mr.
Van Soest was General Manager
of Murpy's Brewery Ireland Ltd.
His successor in that post is Mr.
L.F.D. van der Minne, formerly
Regional Export Manager.
Mr. E.J. Korthals Altes,
previously Commercial Manager
of the Dutch Spirits and Wine
Group, was appointed Chief
Executive Officer of Malayan
Breweries in Kuala Lumpur on 1
September last year.
Mr. M. Egeler, General Sales
Manager Home Consumption at
Vrumona, has been working since
1 October 1987 as General
Manager Beer Division, at the
South Pacific Brewery in Papua
Another manager transferred to
New Guinea is Mr.M.
Kamermans. His assignment is to
provide on-the-spot assistance to
TheTechnicalTraining Courses department at Heineken Technisch
Beheer (HTB) has compiled a seminar on brewing for the
management of Heineken operating companies. The aim of the five-
day course is threefoldimproving knowledge of the brewing process, spreading
the word about Heineken's philosophy on quality, and familiarising managers
with all the facilities that HTB can offer. The knowledge thus gained should
provide extra support to the participants in their management work. Recently
the course was held for the second time and another course is again scheduled
for this year.
Those who took part in this course were unanimous in their praise.Their
enthusiasm must have been infectious. Many of their colleagues have already
shown an interest in attending the course themselves.
Our photo shows Mr. Lim (left) and Mr. Egeler, two of the participants in the
course held recently, relaxing during a short break.
the Group General Manager in
the development and introduction
of strategic planning. Mr.
Kamermans' former job was as
Regional Co-ordinating Manger
Asia/Australia. His successor in
that post is Mr.K.B. Meyboom.
Mr.K. Plaughmann is the new
General Manager of Amstel
Brewery Canada Ltd. He
previously held the same post with
the National Brewing Company in
Trinidad. Mr. Plaughmann's
successor there is Mr.G.
Mr.M.A.F. Greeve has moved
from his job as Product Manager
withVrumona to become National
Account and Marketing Manager
at Heineken Import S. A. in
With effect from 1 December 1987
Mr.E.A. Olde Monnikhof was
appointed General Manager of
Brasserie de Brazzaville S.A.
Previously he was Financial
Manager with Ibecor S.A. in