Belgian Master Chefs in Holland
Mini-Shetlander as mascot:
Heineken's imposing Shire horses in Holland were
joined by a new companion a short while ago. Not much
above knee-high, the 100 kilogram 'lightweight' Jantje is
stabled together with the Shires which tip the scales at as
much as 900 kilograms. Jantje is a mini-Shetlander and
that's the smallest breed of pony in the world. By
comparison: a large-size dog would nearly come up to
illane with their new lorry.
Along the shoreline east of Cork there are countless bays and inlets between the rolling
hills. The area is particularly popular with yachtmen and anglers.
1 The outstandging impression of the Irish countryside is the sense of peace.
In July work on construction of the malt
store was still in progress. Mean while the
building and commissioning work have
Murphy's Brewery in Cork is certainly
the scene of hectic building activity.
Elsewhere in this issue we described
the extension of the brewhouse which
was completed in April this year.
Immediately afterwards a start was
made on a major new project:
construction of a new malt store.
Seven silos, each holding 120 tons, are
being built on a site close to the
brewery in an installation some 30
metres high. Since a street separates
the malt store from the brewery, a
conveyor system has to be constructed
to transport the malt quickly to the
Commissioning of the installation
started last month. Part of the malt
store will hold the roasted malt which
is used in the brewing of Murphy's
The farrier at the Dutch royal
stables got in touch with
Heineken some time ago.
Were we perhaps interested in a mini-
Shetland pony? After a visit to look at
the animal the decision was soon
taken. Shortly after, the 8-year-old
stallion swapped his royal lodgings for
the Heineken stables in Amsterdam's
Despite the difference in height,
Jantje - named after Jan Vleghert,
head of Heineken's advertising service
and sales department in Holland -
showed little respect for his big
stablemates right from his very first
day. As big as they are, the Shire
horses still do not feel at ease in the
presence of such a 'half-pint'.
"He's a fiery little fellow and terribly
headstrong. If he doesn't get his way,
he rears up on his hind legs and the
Shires don't like that at all", says
Mr. V. van Peski, who works for
Heineken's advertising service
department in Holland and is closely
involved with all Heineken's
Jantje's role in the promotion of the
Heineken and Amstel brands is not
yet fully knownbut it is certain that he
will be seen at all sorts of events.
"Blankets have already been made for
him. Jantje will also be given the same
horse brasses that the Shires have."
One suggestion is that a miniature
covered waggon should be built so
that Jantje can proudly pull it through
the streets of Amsterdam and steal the
show at Heineken's many promotional
Jantje and one of the Shire horses. The
78-centimetre pony literally has to look
up to the 1.85 metre Shire. But the truth is
that Jantje's respect for his giant
companion falls far short of what it
ought to be.
Many pubs are housed in splendid buildings.
The Order of the 33 Master Chefs of Belgium was invited
by Heineken Belgium some time ago to pay a visit to our
's-Hertogenbosch brewery and to the Dutch Spirits and
Wine Group in Zoetermeer. For Heineken Belgium it was
particularly important that the Belgian Master Chefs
should be given a chance to get acquainted with Bokma
geneva. "If their restaurant guests see Bokma on the drinks
menu, that really addsatouch ofclass",saysMr. P. Boets,
who heads Heineken's office in Antwerp. The aim of the
Order is to make its professional skills and its hospitality
available to Belgian gourmets. Not restricted to Belgium
alone, the Order's reputation for quality also extends to the
neighbouring countries. Our photo shows a number of
members of the Order of 33 Master Chefs. Third from the
left: Mr. P.Boets, manager of Heineken Belgium.