Heineken Irish Horse
Trials a great success
New brewing kettles for Murphy's in Cork
'Tm rather fussy about details"
Death of L.A.Ch. Rottier
"Formerly we had to fill in all contracts for the customers partially ourselves. We used
standard contracts and then typed in the relevant details. I thought it often looked a bit
untidy. I'm rather fussy about details like that. So this word processor is ideal. I really
enjoy working with it."
Mr. R. Overgaauw was appointed
a Director ofVrumona B.V.,
Heineken's soft drinks business in
Holland, on 15 September 1987.
With effect from the same date he
was also appointed a Director of
Heineken Nederlands Beheer
B.V. Mr. Overgaauw's former post
was that of Soft Drinks Marketing
On 21 August 1987 Mr. L.A.Ch.
Rottier, managing director of
Vrumona B.V., Heineken's soft
drinks business in Holland, died
suddenly at the age of 54. Mr. Rottier
had been managing director of
Vrumona since May 1983.
After joining the Amstel Brewery
in 1964, he spent many years
working for Amstel and Heineken
in Greece and Holland. In 1977
Mr. Rottier was appointed factory
manager atVrumona. Before
managing director, Mr. Rottier
had served for a while as technical
manager of Dreher in Italy.
In recent years Mr. Rottier had
been strongly involved in the
restructuring ofVrumona. A
restructuring which was essential
to ensure that the business would
again have a healthy future.
The Amstel Gold beer brand (on
the Dutch market since 1956) is to
be relaunched in Holland next
month. Both the pack and the
taste have undergone changes.
The new-style Amstel Gold has a
high alcohol percentage: 7%,
which now puts it in the 'special
beers' category. Just like Amstel
1870, which was launched several
months ago, Amstel Gold will be
sold in the shops in a display outer
consisting of four six-packs. There
has also been a change in the
contents of each bottle. The 25-cl
bottle has now been replaced by
the 30-cl size.
During the European Brewery
Convention (EBC), which was
held several months ago in the
Spanish capital of Madrid,
Heineken's Engineering and
Technology Director, Mr. P. van
Eerde, was received by his Royal
Highness King Juan Carlos I of
Spain (extreme left on the photo).
Mr. Van Eerde is Vice President of
During the five-day congress
thousands of brewers, maltsters
and scientists from all over the
world exchanged information on
recent research work in the
brewing sector. Also pictured next
to Mr. Van Eerde is Mr. E. Bjerl
Neilsen, Executive Vice President
of United Breweries in Denmark.
Next to the King: Mr. A. Maranon
Richi, Secretary-General of the
Spanish brewers' federation. In
the centre is Mrs. M. van
of the EBC.The EBC secretariat is
based in the Netherlands in the
office of our Zoeterwoude
Heineken commercials recently
had their first screening on
Canadian TV. The station was The
Sports Networkwhich broadcasts
only sports events. This is the first
time that Heineken has advertised
on television in Canada. Heineken
also achieved a first in another
area. In Canada it was the first
time that a big advertiser had
committed its total TV advertising
budget to The Sports Network.
Heineken beer is also advertised
in Canadian magazines.
Thanks above all to his dedication,
enthusiasm and insight, Vrumona
is now on the road to recovery. Mr.
Rottier knew that he had mapped
out a sound course and that
Vrumona would eventually
achieve its objective. Regrettably,
his untimely death has prevented
him from tasting the satisfaction of
success. His death means the loss
of a skilled and capable manager
not only forVrumona but for the
entire Heineken organisation.
a real boon forliliane
Six months ago Heineken International Magazine reported on the extension to the
brewhonse at Murphy's in Cork. Completed quite some time ago, that extension has
doubled the capacity of the brewhouse to 600,000 hectolitres thanks to the installation
of two extra brewing kettles. The extension work commenced in February this year
and brewing of Murphy's Stout and Heineken lager was in full swing again in April,
following a production standstill of only two weeks.
The Heineken Hurdle again drew the crowds. RTE had set up one of its outside
broadcast cameras next to the hurdle. Publicity like that gives a firm boost to
Heineken's brand image in Ireland.
In Punchestown, Co. Kildare, the Heineken Horse Trials were held some
time ago. A record number of visitors saw a demonstration of equestrian
skills by former world champion, Lucinda Green. She took first place with
only 35.85 penalty points: the best score ever achieved in Punchestown.
The number of entrants was bigger than ever before and the field included top-
notch riders from Canada, the United States, New Zealand, Denmark, Sweden,
Spain and the United Kingdom.The trials started with dressage on Friday and
Saturday, followed on Sunday by the most spectacular event, the cross country.
The 'concours hippique' (horse jumping contest) brought the Heineken Horse
Trials to an exciting finale.
Lucinda Green had nothing but praise for the Heineken Horse Trials. She
thought that the cross country course was excellent: "It's one of the most
challenging point-to-points I've tackled. Honestly, you won't find trials like these
anywhere else in the world". Olympic gold medallist, Mark Todd, was equally
enthusiastic about the Heineken HorseTrials: "The event has an atmosphere all
of its own".
Liliane Vliegen has been
working for Heineken
Belgium in Antwerp since
April last year and she is responsible
for contracts and other commercial
correspondence. For the past 2lh
months she has been using an IBM
word processor which has not only
simplified her work but also made it
more pleasant. "Thanks to this
computer I can do my work twice as
fast. Using a typewriter takes a lot
longer", says Liliane who handles not
only the contract administration but
also all commercial correspondence.
And that, too, is now done on the
IBM word processor.
An IBM employee paid two half-day
visits to explain the disk operating
system (DOS) and how to use the
'DisplayWrite 3' word-processing
software. "That wasn't really long
enough. But luckily we've had a lot of
support from Heineken's Mr.
Kobussen in Rotterdam. We were
always able to ring him if we had
problems." For Liliane it was an
added advantage that she had already
worked briefly with a word processor
during a previous job.
Liliane Vliegen of Heineken Belgium
sits at her IBM word processor. Her