Heineken and Pelforth in publicity
limelight during Tour de France
page 4 and 5
Liliane happy with
word processor 2
Sales manager J. Dello
talks about representatives 3
Jantje bosses the Shires
Amstel in Norway
De Ridder wants to stay
Published four times a year by
the Corporate Public Relations
Department of Heineken N. V.
P.O. Box 28,1000 A A Amsterdam.
The Heineken jazzband warming up on
the site of the Schiltigheim brewery.
Later the musicians travelled throughout
France, bringing the lively atmosphere
of swinging music to all sorts of hotels,
restaurants and bars.
Mr. Jvan derWerf, a member of
the Board of Directors of
Heineken N.V. since 1969, has
expressed the wish to resign. He
wiil retire at the General Meeting
of Shareholders on 28 April 1988.
Mr. Van derWerf will then have
served our Company in various
posts for almost forty years.
At the same general meeting a
proposal will be made to
shareholders to appoint Mr. a.
Oostra, currently Managing
Director of Heineken Nederland
B.V., to fill the vacancy. Mr.
Oostra has worked for Heineken
The net profit of Heineken N.V.
for the first 6 months of 1987
(119,441 ,IKX) guilders) is almost
the same as the result over the
first half of last year (Fl.
118,823,000).There was a slight
growth in sales in volume terms.
The turnover, costs and results of
our foreign consolidated
participations are converted
from local currencies into
guilders before being included in
the Heineken figures. Since the
value of local currencies has
declined against the guilder
compared to the first 6 months of
1986, the figures are lower after
translation into guilders.
Performances improved in most
of our operating companies.
However, our exports restrained
because of international
competition. At Fl. 222.7
million, the trading profit lagged
behind that of last year.
Expressed as a percentage of the
net turnover, the trading profit
was 7%, as in 1986.Taxation
charges were lower and the
dividends received from non-
remained the same.The
Excutive Board expect that the
profit for 1987 as a whole will be
at the same level as in 1986.
Birra Dreher in Italy has concluded an
agreement with the Italian brewery
Societa Internationale Birraria/Nuova
Birra Messina (SIB/NBM) for a close
form of cooperation on the Italian
Within the scope of this agreement,
Dreher will acquire a minority interest
in SIB/NBM, while SIB/NBM will in
turn obtain a minority participation in
Dreher. Further cooperation is
expected, in which Heineken N.V.
will at all times maintain its majority
SIB/NBM owns breweries at Aosta
and Messina (Sicily), with capacities
of 1,000,000 and 700,000 hi
respectively. The brands marketed by
this brewery are Messina and
Henninger (under licence). SIB/
NBM's share of the Italian beer
market is approximately 9 per cent.
Mr. J. van der Werf
Pelforth's outstanding act in the publicity
cavalcade was this motorcycle with side
car. Rider Eric Miazgas acrobatics kept
the spectators mesmerised.
Franqaise de Brasserie made
its presence clearly felt with
the Heineken and Pelforth
brands during this year's Tour de
France. From the moment that the
Tour arrived on French soil (after
starting in Berlin), spectators and
contestants were brought eye to eye
with Heineken and Pelforth
advertising in the Tour cavalcade.
The activities started on Sunday, 5
July, when 15 Heineken cars
accompanied the Tour's publicity
cavalcade from the border near
Strasbourg to the Schiltigheim
brewery. Under the motto "NoTour
de France can leave Alsace without
sampling a top-quality beer", the
participants were invited to raise their
glasses in the company of the entire
During all the French stages the staff
of Franchise de Brasserie's national
sales force worked tirelessly - visiting
the main catering establishments in
the start and finish towns, handing out
promotional articles and performing
acrobatic feats on a motorbike and
side-car shaped like a beer bottle. Jazz
musicians provided musical
inspiration in the bars lining theTour