8 icial opening of canning line in Heineken's brewery in VHertogenbosch SWINGING HEINEKEN JAZZ FESTIVAL IN ROTTERDAM Orient Express still on the right track Africa Award for Bralima Ease of operation Exports Ideal I All sizes of cans can be filled on the new line. The photo shows export cans passing from the sealing machine to the pasteuriser. The second canning line at the brewery in 's-Hertogenbosch (Holland) was officially inaugurated in October last year. Mr. G. van Schaik, vice-chairman of the Heineken Executive Board, performed the official opening ceremony by pressing a button.The line has a filling machine with a capacity of 60,000 cans (of 33 cl) per hour. The special feature of the new line is that it can be used to fill all sorts of different can sizes.The new canning line meets the growing demand for cans of Heineken and Amstel beer in both the Dutch market and in other countries (exports). Construction of the canning line took about one year and a new production hall adjacent to the bottling department had to be built to house the new line. The total costs were Ir. 8.1 million.The main advantage of the new line is its flexibility. Three hundred different permutations of beer, pack size and shape can be processed on this line. A second characteristic is the line's low noise level. Engineers were able to reduce the noise level to less than 80 dBa (a level which is also acceptable to the authorities).This noise reduction was achieved by giving the line plenty of space, by installing low-noise machines and by fitting sound- dampening ceilings. The new canning line is also characterised by its ease of operation. The speed of the filling unit, the pasteuriser and the conveyor belts can be centrally controlled and adjusted to the type of can being filledObviously, the latest technological advances have also been incorporated in the new line. Electronic equipment, coupled to a computer, ensures accurate speed control.Hie equipment was developed by engineers of Heineken Technical Services (H.T.B.). A considerable proportion (45%) of the total production of the brewery in 's-Hertogenbosch is destined for export.The past few years have seen strong growth in demand for canned beer. This gave rise to a shortage of production capacity in the brewery. At first a temporary solution was sought by transferring some of the beer to Heineken'sVrumona subsidiary in Bunnik, where the cans were filled. However, efforts have always been aimed at concentrating the entire production of canned beer under one and the same roof and of having one central location from which distribution could be made to domestic and export markets. The Rotterdam Heineken Jazz Festival is attracting more and more public interest. Tens of thousands of jazz fans journeyed to the world's biggest port in the first weekend of September to enjoy modern and traditional jazz music during the fourth edition of the Heineken Jazz Festival. For three evenings top-class j azz sessions and concerts were held in the streets, in the many pubs, in concert hall "De Doelen", even in a tram and a church. More than a thousand jazz musicians had been contracted for the festival.Top attractions were Sylvia "Kuumba" Williams, the jazz singer from New Orleans, and the trumpet virtuoso, Tom Harrell. The Bralima Brewery in Zaïre has been presented with the International Africa Award at a ceremony in London. The Award is presented each year as an incentive to African businesses which have shown outstanding achievements in the fields of products, services, innovation and management. Our photo shows Mr. Kruidenier, Bralima's managing director, receiving the award from his public relations manager, A. Makani Ntondo, who had journeyed to London to represent Bralima at the official presentation. The Orient Express, the fast through train between Paris and Istanbul, has been a source of inspiration for many authors. Agatha Christie, for instance, used the famous train as the setting for one of her best known detective stories, 'Murder on the Orient Express'. Owing to the tremendous growth in air travel the Orient Express has tended to fade into the background somewhat. But that it might vanish completely, that there might be a world without an Orient Express, that's one thing will never happen.Thanks in part to Heineken. Some Orient railway carriages from the turn of the century can now be ren ted for, say, publicity promotions. The unusual character of the Orient car riages is an especially good reflection of the image and quality of Heineken beer, and so they were chosen as the setting for a major series of advertise ments for the Japanese market. The Orient Express played a starring role in both the press advertising campaign and theTV commercials. The initiative for the trans-Europe express sleeper was taken by the Belgian, Georges Nagelmackers. In the 1860s he had travelled on a sleeping car train through the United States. Nagelmackers was so enthusiastic about the sleeper that he tried to get this comfortable form of travel introduced in Europe as well. His ideal was: a sleeping car train service from Paris to Vienna, via Strasbourg. In 1883 his ideal became reality: the Orient Express was born. But Nagelmackers was still not satisfied. Basic needs such as food and drink should also be catered for on board the train. With the help of the Belgian King Leopold II already in 1872 the "Compagnie Internationale des Wagons-Lits" was set up. From that moment on, felt Nagelmackers, travelling by train had become a truly comfortable experience. In later years the Orient Express service was extended even further. Globetrotters were then able to journey direct from Paris to Istanbul.

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Heineken International Magazine | 1987 | | pagina 8