8
icial opening of canning line in
Heineken's brewery in VHertogenbosch
SWINGING HEINEKEN JAZZ
FESTIVAL IN ROTTERDAM
Orient Express still on
the right track
Africa Award for Bralima
Ease of operation
Exports
Ideal
I
All sizes of cans can be filled on the new line. The photo shows export cans passing from the sealing machine to the pasteuriser.
The second canning line at the
brewery in 's-Hertogenbosch
(Holland) was officially
inaugurated in October last year. Mr.
G. van Schaik, vice-chairman of the
Heineken Executive Board,
performed the official opening
ceremony by pressing a button.The
line has a filling machine with a
capacity of 60,000 cans (of 33 cl) per
hour. The special feature of the new
line is that it can be used to fill all sorts
of different can sizes.The new canning
line meets the growing demand for
cans of Heineken and Amstel beer in
both the Dutch market and in other
countries (exports).
Construction of the canning line took
about one year and a new production
hall adjacent to the bottling
department had to be built to house
the new line. The total costs were Ir.
8.1 million.The main advantage of the
new line is its flexibility. Three
hundred different permutations of
beer, pack size and shape can be
processed on this line. A second
characteristic is the line's low noise
level. Engineers were able to reduce
the noise level to less than 80 dBa (a
level which is also acceptable to the
authorities).This noise reduction was
achieved by giving the line plenty of
space, by installing low-noise
machines and by fitting sound-
dampening ceilings.
The new canning line is also
characterised by its ease of operation.
The speed of the filling unit, the
pasteuriser and the conveyor belts can
be centrally controlled and adjusted to
the type of can being filledObviously,
the latest technological advances have
also been incorporated in the new
line. Electronic equipment, coupled
to a computer, ensures accurate speed
control.Hie equipment was
developed by engineers of Heineken
Technical Services (H.T.B.).
A considerable proportion (45%) of
the total production of the brewery in
's-Hertogenbosch is destined for
export.The past few years have seen
strong growth in demand for canned
beer. This gave rise to a shortage of
production capacity in the brewery. At
first a temporary solution was sought
by transferring some of the beer to
Heineken'sVrumona subsidiary in
Bunnik, where the cans were filled.
However, efforts have always been
aimed at concentrating the entire
production of canned beer under one
and the same roof and of having one
central location from which
distribution could be made to
domestic and export markets.
The Rotterdam Heineken Jazz
Festival is attracting more and more
public interest. Tens of thousands of
jazz fans journeyed to the world's
biggest port in the first weekend of
September to enjoy modern and
traditional jazz music during the
fourth edition of the Heineken Jazz
Festival. For three evenings top-class
j azz sessions and concerts were held in
the streets, in the many pubs, in
concert hall "De Doelen", even in a
tram and a church. More than a
thousand jazz musicians had been
contracted for the festival.Top
attractions were Sylvia "Kuumba"
Williams, the jazz singer from New
Orleans, and the trumpet virtuoso,
Tom Harrell.
The Bralima Brewery in Zaïre has been presented with the International Africa
Award at a ceremony in London. The Award is presented each year as an
incentive to African businesses which have shown outstanding achievements in
the fields of products, services, innovation and management. Our photo shows
Mr. Kruidenier, Bralima's managing director, receiving the award from his public
relations manager, A. Makani Ntondo, who had journeyed to London to
represent Bralima at the official presentation.
The Orient Express, the fast
through train between Paris
and Istanbul, has been a
source of inspiration for many
authors. Agatha Christie, for
instance, used the famous train as the
setting for one of her best known
detective stories, 'Murder on the
Orient Express'. Owing to the
tremendous growth in air travel the
Orient Express has tended to fade into
the background somewhat. But that it
might vanish completely, that there
might be a world without an Orient
Express, that's one thing will never
happen.Thanks in part to Heineken.
Some Orient railway carriages from
the turn of the century can now be ren
ted for, say, publicity promotions. The
unusual character of the Orient car
riages is an especially good reflection
of the image and quality of Heineken
beer, and so they were chosen as the
setting for a major series of advertise
ments for the Japanese market. The
Orient Express played a starring role
in both the press advertising campaign
and theTV commercials.
The initiative for the trans-Europe
express sleeper was taken by the
Belgian, Georges Nagelmackers. In
the 1860s he had travelled on a
sleeping car train through the United
States. Nagelmackers was so
enthusiastic about the sleeper that he
tried to get this comfortable form of
travel introduced in Europe as well.
His ideal was: a sleeping car train
service from Paris to Vienna, via
Strasbourg. In 1883 his ideal became
reality: the Orient Express was born.
But Nagelmackers was still not
satisfied. Basic needs such as food and
drink should also be catered for on
board the train. With the help of the
Belgian King Leopold II already in
1872 the "Compagnie Internationale
des Wagons-Lits" was set up. From
that moment on, felt Nagelmackers,
travelling by train had become a truly
comfortable experience. In later years
the Orient Express service was
extended even further. Globetrotters
were then able to journey direct from
Paris to Istanbul.
