2 Our Murphy's Brewery in Cork is situated amongst hills as green as only Irish hills can be. The sea, always a supèr blue, separates this brewery from the small island of Cape Clear, about 8 miles away by boat. Beer from the 'swamp' Oldest customer Jerome Dwyer on the way to his 'lonely' customers. If you have am new s or items of interest to report, please iinj> one of the follow ing people: HOLLAND Marcel Eyck, P.O. Box 28, 1000 AA Amsterdam tel. 020/702268 FRANCE Beatrice Leplat-Labergerie, Schiltigheim, tel. 88 629080 Marc Bindel, Mutzig tel. 88/384899 Michèle Weisheit, Mutzig tel. 88/384899 IRELAND Edward Costello, Cork tel. 021 /503371 ITALY Nella Molinari, Milan tel. 02/3775 Piera Serra, Macomer tel. 0785/21X166 Angela Balice, Massafra tel. 099/681325 Anna Maria Vinci, Pedavena tel. 0439/301755 Piero Reghin, Popoli tel. 0085 98474 Norma Squarceri, Popoli tel. 0085/98474 Published by the Concern Staff Department Public Relations of Heineken N.V.Amsterdam (Holland). 'An Club', one of Cape Clear's friendly little pubs. Orders awaiting shipment on the quayside. LONELY CUSTOMERS The island has only had mains electricity since 1972. Not too many years ago important messages were put inside a tin canister and thrown into the sea at flood tide to keep the island's inhabitants in touch with the latest events. Today, the 140 people who live on Cape Clear, including three customers of Murphy's Brewery, are still sent their beer across on a sturdy little ferry boat. Jerome Dwyer, aged 25, knows about all Ireland's national sports, as well as all the latest scores. A maintenance fitter at Murphy's, he also cleans the beer dispensing units on Cape Clear, but his knowledge of sport is just as important to his customers as the way he cleans the beer pipes. The proper manner of getting along with customers is something that Jerome learnt from his father. Before his retirement, Mr. Dwyer senior worked as a representative for Murphy's and he still likes to go along with his son now and again to look up his former customers on Cape Clear. Besides cleaning the dispensing units, lives in the same house as always. She knows the Dwyer family from the time when Jerome Dwyer senior used to come across the water as a representative of Murphy's. Now there is electricity on Cape Clear and there's no need for urgent orders of beer to be put in a tin canister and carried on the tidal current to the island. But the peace and tranquillity surrounding the Cape Clear islanders as they sip their beer still remains unchanged. Jerome Dwyer also installs them. 'Heineken is doing well in Ireland', he says. Not long ago Jerome installed 40 new Heineken dispensers. There's almost a waiting list for them. In earlier days 700 people lived on Cape Clear. But most of them left for other places, often going to Dublin because they can earn more thereBut those who stayed behind are not lonely. Thousands of tourists come to Cape Clear each year, even from as far away as Japan. They come for the peace, the restfulness of the sea, for the gentle nature of the sturdy islanders, and to drink their beer in one of the friendly little pubs. 'An Club' is just one example. The name of this establishment, which is Paddy Burke, seated behind the counter. Paddy's grocery shop is Murphy's oldest customer on Cape Clear. managed by Mary Leonard, is Gaelic for "the club". Gaelic is one of Ireland's two official languages. That language is still spoken a lot in Ireland, alongside English. The towns and villages, for instance, mostly have two names, an English one and a Gaelic one. Cork is also known as Corcaigh. That means 'swamp'The Gaelic name of Dublin means 'black pool'. Cotter's Bar, run by Mary Odriscoll and her husband, is another Cape Clear customer for maintenance fitter Jerome Dwyer. The beer pipes here only need to be rinsed clean during the summer, as the owners spend eight months of the year on the mainland, on the south coast of Ireland. This bar is where the true connoisseur can find the only draught Heineken supply that the tiny island can boast to date. Murphy's stout is available everywhere. Murphy's oldest customer on Cape Clear, where the familiar stout has probably been sold ever since the brewery's foundation in 1858, is the grocery shop owned by Paddy Burke. Paddy's mother, ninety years old, still IX»UW1

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Heineken International Magazine | 1985 | | pagina 2