NEWS IN BRIEF
for Heineken employees.
Published four times a year.
Lonely customers 2
Tall stories 3
Welcome to the brewery 3
The riches of Massafra 4
Primus sparkles 4
State visit 5
.European activities as a
strong industrial focus.that
was one of the phrases on the
Prospects page in our 1984
Two winners of 1985
Dr. H.P. Heineken prize 6
Zoeterwoude gets its own
The General Managers Meeting was held in Lausanne. Wives were also invited.
It therefore goes without saying that
there has to be a good sense of
'togetherness' in the activities within
and between our operating companies
With this aim in mind various meetings
were again held at the end of last year
and in the current year.
Marketing managers from the various
countries met to discuss our European
marketing policy. This working session
was held in Holland. Presentations
were given on our position and on
developments in the national markets.
Together with the marketing specialists
from head office there was a discussion
of general trends in Europe and an
exchange of ideas on the factors to be
reckoned with in the future. Some of
the conclusions from this two-day
meeting were used at the General
Managers Meeting held several
months later in SwitzerlandThat was
a meeting which lasted three days,
during which each general manager
gave a presentation on the ups and
downs of the beer market and on our
own position in his country. A tight
Heineken Technical Services
(HTB) have concluded a
Technical Management Contract
with Zambia Breweries Ltd.
Zambia Breweries is the only
brewing group in that country,
with one brewery in Lusaka and
one in Ndola. Both breweries
will be modernised by HTB.
At the moment their combined
capacity is some 800,000 hi per
year. After the renovation -
which will take five years - each
brewery will have a capacity of
940,000 hi. HTB will also
provide training for Zambian
brewers and engineers. In
addition, the use of local raw
materials will be promoted.
Over the next few years Malayan
Breweries Ltd. (MBL) is to build
a new brewery as an expansion
and replacement of its two
existing breweries. The new
brewery will be built inTuas,
Jurong, and will have an output
of one million hectolitres.
Heineken Technical Services
have undertaken the entire
design of this brewery. The
project involves capital
expenditure of some 42 million
This amount will be financed in
full by MBL.
schedule was needed to ensure that all
countries had sufficient time to put
their views across. Various directors
and head-office staff also attended.
Some of them gave talks aimed at
providing the participants with a better
insight into their department's
activities. The participants' wives were
also invited. A separate programme
had been arranged for them. All
participants attended a lecture about
the future of Europe given by
Professor Goetschin of the University
As a company we obviously cannot
work without people. The personnel
officers and those responsible for
Management Development at head
office recently met in Italy. For the
third year running. Exchange of
experience is a major aspect of this
two-day session. Here, too,
presentations were given by our
various European operating
companies. Personnel work and the
role of the personnel officer took pride
of place on the agenda. Naturally,
much attention was also devoted to
new developments in the area of
training and education.
Engineering obviously has a vital role
to play in our business. The Regional
Technical Manager for Europe, Mr.
Ten Bruggen Cate, sees his technicians
about three times a year in order to
discuss current projects with them. In
some cases contacts also exist on an
individual basis between the
technicians in different countries.
Learning from each other,
understanding one another, making
plans, keeping in touch with the latest
evaluating and many other aspects
form the corner-stone of meetings like
Personnel and Management Development officers get together in Italy.