TREAT THEM GENTLY!
The post office and its
licence in various countries
throughout the world.
Ranging from Indonesia to
Portugal. The Canadian order
for 100,000 cartons is a nice
boost to sales.
This year a substantial export time. Green Sands is one of
order for Green Sands was our brands of shandy. Green
shipped to Canada for the first Sands is produced under
One of the world's
smallest stamps: a
mere 10 x 10 millimetres.
The biggest postage stamp ever
A postage stamp that took our
fancy. It was issued early this
Sometimes a person
happens to stroll into an
office you're visiting.
You're introduced and then you
discover what an interesting person
he is. That was our experience in
our brewery in Massafra (Italy),
where we met Donato Rana, head
of the bottling department. He is a
passionate stamp collector, has a
collection of old coins and an
impressive knowledge of history.
He's chairman of the 'Circolo di
Molfetta', a very well-known
association of philatelists in Italy.
In that capacity he has organised a
great many international stamp
That's a subject which holds a
special fascination for Donato
Donato Rana, a stamp enthusiast.
Rana, also because it's so closely
linked to history. Below are some
interesting facts which he told us in
next to no time.
The first stamp collector was
Thomas MacEvan, who placed an
advertisement in 'The Times' in
1852 asking for people to send him
used postage stamps in return for
payment. Did he want to start a
collection? Far from it. He was an
artist and thought that the recently
invented postage stamp would
serve very well for wallpapering!
When he got up to his neck in
stamps he started collecting.
The highest price paid for a postage
stamp was 1,3 million in London
in 1980. For that price the buyer got
the world's only remaining stamp
of the McDonald Steamship Line,
a shipping company which sailed
between Turkey and England.
Until the end of the last century
Germany was divided up into
dozens of little states. Prussia was
one of themWhen the post courier
arrived on horseback at the
Prussian border, he had to stick
extra stamps on the letters before
they could be taken through that
country. Sometimes that cost more
money than he had with him. In
that case the letters for which he
couldn't afford to buy extra stamps
had to be left behind at the border.
The Prussian customs people used
to burn them in their stoves.
The biggest stamp ever printed
measured 9,5 x 5 centimetres. It
was issued in the United States. It
was hardly used at all because it was
simply too big.
And that brings us of course to the
smallest stamp. That was issued in
Colombia and measured 4x3
millimetres. The biggest stamp
collection in the world is that of the
Queen of England. Is she crazy
about stamps? No. She inherited
them and her collection is kept up-
to-date by the British Museum.
Donato Rana would like to
organise an exhibition of stamps
owned by Heineken philatelists.
He would be assisted in this by the
'Federazione Italiana di
Filatelista', which also guarantees
perfect handling of the stamps. If
there's anyone interested, please
write to him in English, French or
Italian. The address is: Donato
Rana, Birra Dreher S.p.A., S.S.
Appia, 74016 MASSAFRA TA
If you know a lad of 18 who passed his
driving test only yesterday, would you
send him off to India and back today at
the wheel of a heavy goods vehicle? We
don't think so.
So why should you expect someone
who's just got back from a 'word-
processing' course to be able to operate
the 'thing' perfectly today? Can you
recall your first hour at the wheel of a
The brewery in Zoeterwoude
celebrates its tenth anniversary
this year. At the moment
building work is under way for a
new export beer warehouse for
finished products. It covers an
area of 2,000 square metres.
When the building is completed,
an unmanned train will be used
to transport the full cartons of
beer. The side wall of the building
can be repositioned very simply.
That makes it easier to expand.
Not that an enlargement seems
imminent, as we already know
that the warehouse will be able to
hold as many as 650,000 cartons
of 24 bottles each.
Our new African brewery in
Gitega has started the
production of Amstel beer.
During the course of this year
there are also plans to start
marketing a dark beer under the
Amstel brand name.
car? What a very strange experience
that first hour was. Any expert can tell
you that a word processor is much
more difficult to operate than a car.
And a computer even more so.
At least three months are needed to get
accustomed to using these new
machines. So don't laugh at those who
are doing their best to keep up with the
times. Treat them gently, admire their
This year Amstel beer was
marketed for the first time in the
UK. It is expected that this brand
will be sold most as a premium
beer in better-quality hotels and
Malayan Breweries recently
introduced locally brewed
Heineken beer on the Singapore
In our previous issue we
announced that Heineken had
acquired a 15% interest in the
Quilmes brewery group in
Argentina, Paraguay and Uruguay.
Heineken has not let the grass
grow under its feet, as 12 Apollo
tanks are currently being
installed in the brewery in
Buenos Aires. These tanks are
being constructed in Brazil. They
are delivered in sections which
perseverance and go easy on them. Be
grateful to them for tackling the
challenges of a new age. The age of
The graph shows how the amount of
work drops when people first begin to
use a word processor. After about three
months the work output starts to climb
again, ending up far above its former
level. We received this graph from the
department in Heineken Holland
whose job is to give courses to people
who will be working with word
processors. We also had some drawings
made as illustrations.
Entrance to the Quilmes brewery in
are welded together at the
brewery. The Apollos will serve
to replace the old cellars and to
extend the production capacity.
Mr. L. Hendrikx has been closely
involved in the technical
management of the entire group
since 1 st AprilUntil that date he
had been director of our Albert
malting plant in Belgium. His
successor there was Mr. R.
Welmers from Zoeterwoude.
Mr. HKloek is now in charge of
the Zoeterwoude brewery.
Mützig is one of our French
brands. Recently a start was
made on brewing Mützig beer
under licence in Cameroun
(Africa). Heineken an interest in
a local brewery in has that
In the article entitled 'A bright spark'
in our previous issue we showed you
a photo of the machine that empties
cans. The picture also showed the
teethjjsed to pierce the cans. They
looked a bit rusty on the photo.
Luciano Zanin let us know that those
teeth are now made of stainless steel.
The photo that we printed showed the
prototype of the machine.