R before the Dutch brewers I Dutch breweries in the Netherlands mainly use 30 cl and 50 cl bottles for beer. So Heineken does as wellThe 30 cl bottles are now some 12 years old. Most of them are also damaged because they bang together on the bottling lines. That causes a ring of white scratches MBK mainly at the bottom of the neck of the bottle.We call that 'scuffing'. The plastic crates I I I which hold 24 of these bottles if are also going to be replaced. I^^R No small operation. ^R R^^^| It therefore took a while arrived at such a maj or de P Rk cision. 400 million bottles K I6V2 million crates. MSTEil if ith ie lit lis ay a is. »e a If you have any news or items of interest to report please ring one of the follow ing people: Last year Heineken made a profit of almost 54,9 million. That's 15'/2% higher than in 1983, when the profit was 47,2 million. Our biggest export market is still the United States. Our sales in that country increased again. A good second export market is now formed by the island of Puerto Rico. Thanks to a doubling of our sales there. That island has its own government but is closely associated with the United States. Almost 4 million people live there. Sales have also climbed. In 1983 they amounted to 1,100 million In 1984 they went up to 1,500 million. That is an increase of 33%This is chiefly due to the new participation in France. Our share of the French market is now over 25%In other words, we now hold second place in the beer market in that country. In the Netherlands Heineken has nearly 54% of the market, in Italy 21% and in Greece over 50%In those countries we brew our beers ourselves. In 1984 Heineken spent 122,8 million on capital investment. In 1985 we will probably need to spend 103.8 million on this. This latter amount does not include the money needed to replace the Dutch bottles and crates. You can read about that operation elsewhere in this issue. Heineken can be looked upon as a brewery group with a world wide spread. The number of employees working outside their home countries also went up during 1984. The sales of beer brewed under our supervision increased to 34 V2 million hectolitres. In 1983 they amounted to almost 29 million hectolitres. The number of employees also increased. From about 21,0(X) in 1983 to around 25,000 in 1984. Research work was tackled on an even greater scale than before. This brought an increase in the number of scientists that we employ. During last year Heineken acquired interests in the following countries: France Spain Bahamas Dominican Republic Haiti Cameroun Burundi Argentina Paraguay Uruguay. How does the board of our company see the future? It's always possible that unforeseen developments may occur. You can't make allowance for those. But if they don't occur, we can look to the future with moderate optimism. So a full crate will weigh 2lk kilos less. The new bottle is also a little shorter. - Which means that the new crate will be somewhat lower as wellThe difference is 3'/2 centimetres. CSl That means in turn that an extra layer of crates can be stacked on one pallet. So we can take along almost 3V2 pallets more in one lorry. That works out at a great deal taken over a whole year. So it's not only money being spent. We'll also be saving a lot over the years. J arc involved and about HOLLAND Marcel Eyck, P.O. Box 28, 1000 A A Amsterdam tel. 020 702268 FRANCE Béatrice Leplat-Labergerie, Schiltigheim, tel. 88/629080 Marc Bindel, Mutzig tel. 88/384899 Michèle Weisheit, Mutzig tel. 88/384899 IRELAND Edward Costello, Cork tel. 021/503371 ITALY Nella Molinari, Milan tel. 02/3775 Piera Serra, Macomer tel. 0785 20066 Angela Balice, Massafra tel. 099/681325 Anna Maria Vinci, Pedavena tel. 0439/301755 Piero Reghin, Popoli tel. 0085 98474 Norma Squarceri, Popoli tel. 0085/98474 The entire replacement operation will start in November 1986 and is then due to be completed within half a year. What will we be doing with that vast mountain of old bottles and crates? The bottles will be melted down and the glass can be used againThe plastic in the crates cannot be melted down. It has to be ground. After that it J/t can be used to make plastic Mgfr objects. But not to make crates, llG as Heineken wants new plastic VL to be used for its new crates. That's true, what about the pallets? They will have to be replaced as well, because the crates will be smaller. 140,000 new pallets will be bought by Heineken. That will cost an extra 2 million: More than half of this enormous quantity is for Heineken's account. That will cost Heineken Holland 36 million. This replacement also has its benefits, since the new bottle with the same contents will be slightly lighter. Published by the Concern Staff Department Public Relations of Heineken N.V., Amsterdam (Holland)

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Heineken International Magazine | 1985 | | pagina 3