In Ireland Heineken lager is being brought quickly and effectively to the attention of disco-
mad youngsters by the Heineken Road Show. One of the photos shows the dancers joining in
at the end of this show. It is the grand finale of a Heineken invasion lasting one hour.
twice a year. Gliding airfield with
(Holland)Tel. 013/343595.
Noise abatement
Computer
11 MILLION RISH POUNDS
T
hat was the cost of the new energy are produced in this building.
Services Building in France. It Another part of the new premises is set
was opened recently at our aside for filtering, for adding yeast, for
brewery in Schiltigheim. storing it, and also for cooling the wort.
That's the yellow liquid that comes out
A vast amount of energy is required in of the brewhouse and later becomes
a brewery. Not only heat, like steam, beer,
but also refrigeration. Both forms of
Heineken Road Show
Sparkling finale of the Heineken Road Show.
CONTACTS
Collector of clay pipes and other
smoker's articles seeks contact with
people sharing the same interes
Write in one of the languages in
which this magazine is published to
M van Soest, Graan voor Visch
18826,2132 GJ Hoofddorp
(Holland) Tel. 02503/14089.
We're looking for pilots of g1»der®
and power-gliders who are interested
?n organising a flying camp once or
power-gliding permit and camping
site are available. Language:
preferably English or Dutch. Cor
Franck, Fred Holvast and Dick
Sijmonsma. Address: Dick
Sijmonsma, L. van Leydenstraat4,
2391 GE Hazerswoude (Holland)
Tel. 01728/7361.
Who's got an HO scale goods van
with 'Heineken Bier markings for
railway modeller? Enk Luiken,
Bodepad 22, 5051 EJ Goirle
Language: preferably English or
Dutch.
Has anyone got any spare picture-
postcards of national costumes for
my collection? J. de Kraai,
Schiedamseweg 262 A, 3025 A
Rotterdam (Holland).
Learning a language is not easy. The
best way is to spend some time in the
foreign country itself. One
possibility might be to Lt your
children spend their holidays with a
family abroad and then take in
children from the host family for the
same purpose. Those who are
interested in this idea should let t
editor know their name and address
for inclusion in this column. Make
sure you mention which language
vou speak at home
Naturally, the editor cannot assume
responsibility for any contact
established through this column.
The editor is unable to know the
household circumstances ot
employees.
Outside stand 14 new Apollos. Some of
these serve to replace the old cellars
where the fermenting and lagering was
done. The 66-metres-high chimney
also forms part of this extension. It has
a diameter of 5 metres and is painted in
a very striking way. We mentioned this
unusual chimney in our previous issue
Machines make noise and that's
certainly true of the many items of
equipment in the Services Building. To
prevent this causing a nuisance the
walls have been built extra-thick to
keep the noise inside.
No-one needs to use their hands any
more to close or open stopcocks or to
do any other manual operations on the
various machines. Everything is done
with the aid of the computer, which is
housed in a separate room. This
computerised control system is one of
the most modern within our concern.
The air throughout the building is
automatically maintained at the
correct temperature. If the air is too
damp, the moisture content is also
reduced automatically to the right level.
The interior of the new Services Building in Schiltigheim FranceThe colour scheme
and decorations are by the architect Pierre Grutter, who was featured in our issue nr. 2.
The highlight of the show, warming up disco guests before the dancers make their
entrance.
It all starts off with three girls and a disc
jockey who come storming in when the
disco festivities are in full swing around
midnight. Small Heineken gifts are
handed out, a quiz is held with
questions about our brand and half
way through everyone who orders a
glass of Heineken receives a cash
coupon. They can use this to buy
advertising articles which are
auctioned off a short time later. As
soon as a lot of visitors have got
hold of a souvenir of our brand,
the dancers make their entrance
and leave behind an indelible
impression of a very good
advertising stunt.
Bill Browne, director of the Murphy's
depot in Dublin, launched the Road
Show in his area. He's very pleased
with the results.
