| World of Heineken | pagina 11
, to sur pass your competitors. Consistency then becomes the keyword. Not only in the quality of the product but certainly also in the brand publicity.
, to sur pass your competitors. Consistency then becomes the keyword. Not only in the quality of the product but certainly also in the brand publicity.
However, splitting up the U.S. into four regions is not the answer to everything. Decentralisation, feels Eric Morham, is the keyword. That's the reason why Regional Revenue Centers have been set up
Globalisation is the keyword behind this trend and this applies in particular to the airlines, cruise companies and the retail trade. In response to these changes and trends Heineken Duty Free has