| World of Heineken | pagina 26
However, splitting up the U.S. into four regions is not the answer to everything. Decentralisation, feels Eric Morham, is the keyword. That's the reason why Regional Revenue Centers have been set up
However, splitting up the U.S. into four regions is not the answer to everything. Decentralisation, feels Eric Morham, is the keyword. That's the reason why Regional Revenue Centers have been set up
Globalisation is the keyword behind this trend and this applies in particular to the airlines, cruise companies and the retail trade. In response to these changes and trends Heineken Duty Free has