| World of Heineken | pagina 11
, to sur pass your competitors. Consistency then becomes the keyword. Not only in the quality of the product but certainly also in the brand publicity.
, to sur pass your competitors. Consistency then becomes the keyword. Not only in the quality of the product but certainly also in the brand publicity.
Quality the keyword at Murphy's Ireland
Speed seems to be the keyword at El Aguila. From the moment that Heineken acquired a 38% shareholding (and management control) in September 1984, Spain's biggest brewery group has been moving along