Working with the Sustainable Agriculture Initiative and partners along the supply chain, HEIN EKEN is delivering on its long-term promise to brew a better future. Learn about HEINEKEN's local sourcing initiatives in Ethiopia It's very simple: no hops, no beer," says Edwin Zuidema, Global Category Director Raw Materials for HEINEKEN Global Procurement. "If we can't build a sustainable hop supply, then we can't produce and sell our beer." With issues such as population growth, climate change and food and water scarcity looming large, in 2010 HEINEKEN launched its long-term, integrated approach to sustainability. It is aimed at mitigating the impact of these global challenges while maximising the economic and social opportunities for stakeholders along the supply chain. Within this approach, called Brewing a Better Future, the sustainable sourcing pillar covers the sustainable production of raw materials, as well as the Supplier Code and local sourcing strategy. 14 World of HEINEKEN Edition 2 2014

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World of Heineken | 2014 | | pagina 14