INNOVATION
In March, HEINEKEN UK took its innovation levels to a new high, launching 12 exciting products into the
market. This entrepreneurial drive and investment in brands will help more consumers discover beer and
ciders they love, generating growth for both HEINEKEN and our customers.
Foster's
Radler 0.0%
Foster's Radler
Lime Ginger
Bulmers Five Fruit
Harvest
Bulmers Indian
Summer
Innovation
Revolution
What Foster's lager with
natural lemon flavour
AB 0.0%
For Moderate drinking
occasions when a more
enticing alcohol-free
alternative to soft drinks
is needed
When Off trade in
300ml bottles
What Foster's lager
cut with lime juice and
ginger
AB> 2.0%
For Moderate drinking
occasions
Wher Off trade in
300ml bottles
28
tiro
World of HEINEKEN Edition 3 2013
What An easy, refreshing cider
made with a blend of apples,
pears, plums, quince and grapes
ABV 2.8%
For Moderate drinking occasions
for 18-34-year-old mixed tribal
drinkers. Ideal for long summer
days, or midweek drinks
with friends
Where Off trade in 568ml
bottles
What A spicy, refreshing blend of
apples with a hint of ginger and
cardamom
ABV 2.8%
For Moderate drinking occasions
for 18-34-year-old mixed tribal
drinkers. Ideal for long summer
days, or midweek drinks
with friends
When Off trade in 568ml bottles
