Being
part of
the Global
Bartender
Finals has
been great
for my bar
QUALITY SERVE
Bartosz Plaza
[Poland Cocktail Bar]
Michael O'Sullivan
[Ireland/
Bunnyconnellan]
Tomas Toko
Czech Republic
Tretter'sNew York Bar]
Kelly Pigula
[USA/Hudson Grille]
Felipe de Conceicao
Lette
[Brazil Meats]
RanieriAguilar
[Mexico The Black Pub]
Maher
[Tunisia Tapeo
(Mövenpick Hotel
Sousse)]
"Heineken® Star Serve is
a new approach in Poland.
It makes a big difference
- now customers can see
we're pouring their beer
properly."
"The Global Bartender
Finals is the first big global
competition I've been part
of. I had a lot of support
from people back home for
the contest."
"Star Serve creates pride
around the beer-pouring
process. It allows us to
show customers we care
about them and the beer
we're serving."
"Being part of the Global
Bartender Finals has been
great for my bar. It was a
big competition process
in Ireland, including 500
entrants, so to represent
the nation was a proud
moment."
"The Czech Republic is
the home of beer! With
so many different types
available, Star Serve is a
great way for Heineken®
to distinguish itself."
"Customers who see the
Star Serve ritual always
ask what we're doing. We
explain that it makes the
beer feel and taste better
- so the role of bartender
becomes that of both
server and teacher."
"In the US, the bottled beer
market is bigger than the
draught market. The Star
Serve ritual has helped
give me the confidence
to discuss the perfect
draught beer pour with
customers and to educate
them on it - which means
they're more likely to
return for another."
"Beacuse of my place in the
Finals, everyone started
asking for a Heineken®
draught!"
"Since winning the
Brazil heats, I've become
the centre of attention.
Colleagues and consumers
point me out as 'the best
in Brazil' and everyone is
asking to be taught the
perfect pour!"
"I've also never had the
chance to travel abroad
before, so I'm grateful
the Finals gave me that
opportunity."
"Historically in Mexico,
where draught is less than
2% of beer sales, there
have been challenges
with draught beer quality.
Star Serve helps outlets
appreciate the experience
of draught and convince
customers of the product.
It makes a big difference
to the conversation."
"Heineken®'s Star Serve
ritual helps me pour the
best possible beer - it's a
respectful process."
"Being in the Global
Bartender Finals created
great publicity for my bar
- everyone sent their best
wishes."
Michael O'Sullivan
Edition 1 201A World of HEINEKEN
