The Global Bartender
Finalists
Some of the finalists talk to
World of HEIN EKEN about
their experiences on the road
to the finals and how
Heineken® Star Serve is
making a difference in
their bars.
Sander van der
Veenenhof
[The Netherlands
Grand Café de Lindenhof]
Angelo Christiani
[Italy/
Gasoline Road Bar]
Goh Teon Hock
[Malaysia The Patio
Bar]
ErandaDaSilva
[Dubai/The
Underground, Habtoor
Grand Resort Spa]
Shiao-miYeh
[Taiwan /HuBar]
Vilhelm Forsman
[Sweden
Pa Hornet Bar]
Junghun Kim
[KoreaJ-Lounge]
"Simply put, Star Serve allows me
to serve the perfect beer, which
is what every customer wants!"
"The Global Bartender Finals
has been great for us as a pub.
It's really driven up the level of
motivation and engagement
among everyone working there.
After we won the regional final,
everyone knew we were number
one in the Netherlands and was
really excited for the global
finals. This, of course, also meant
added pressure to win!"
24 World of HEINEKEN Edition 1 2014
"Heineken® Star Serve
helps our customers
love us back, as it means
putting quality first.
Having a clear ritual in
place, including directions
about the technical part
of the pour, helps it make
perfect sense for us
behind the bar."
"The Global Bartender
Finals inspired people
across Malaysia. Everyone
wants to work even harder
to get it right!"
"In Dubai, it's important to
make people feel at home
in a bar. Star Serve helps
- it means we're offering
great service and fresh
beer-plus a smile."
"The Global Bartender
Finals has been an
exciting opportunity
and the chance to have
a multicultural and
international experience."
"There was intense
competition just to get
to the Global Bartender
Finals - there were 350
people at the Italian
heats! It's a difficult
economic time in Italy
right now, so having a
competition that involves
many different outlets is a
smart way to keep people
excited and interested."
"Since introducing
Heineken® Star Serve we
have been selling more.
Guests really appreciate
the difference in the beer."
"Draught beer is still a
small part of the beer
market in Sweden, but
Star Serve and the Global
Bartender Finals are good
ways to help it grow."
"When we first introduced
Star Serve into my bar,
it took time to convince
consumers about it. We
had to educate them
about quality. Now they
are used to the new style
of pour and can taste the
difference. Our customers
are specifically asking for
it and getting angry if we
don't use Star Serve!"
"Through Star Serve I can
pour a beer that tastes
smoother and smells
great, which is good for my
customers."
"The Global Bartender
Finals were a very special
experience for me -
coming to Amsterdam
allowed me to travel
very far. I also had great
support back home."
