David XL Green
Named Top
Environmental
Product
Fresh Flavours in
America
The Hottest Ticket in Town
At the Environmental Leader
Product and Project Awards 2014
the HEINEKEN David XL Green,
the greenest draught system in
the world, has been awarded as
a Top Product of the Year. The
innovative draught system has
been praised as a good example
of how to improve sustainability,
deliver customer cost-benefits
and a better consumer experience
in product design. The awards,
now in their second year, honour
companies making the biggest
difference in the fields of energy,
environmental and sustainability
management, with the intention
to inspire other companies.
GLOBAL
USA
HEINEKEN USA has expanded its range
of apple refreshment with the launch of
two new 5% ABV Strongbow Hard Cider
flavours. Strongbow Gold Apple Hard
Cider delivers a crisp apple taste with
notes of the Golden Delicious apple,
while Strongbow Honey Apple Hard
Cider blends fresh apple taste with silky
honey. The launches, supported by
multi-media marketing campaigns, give
serious fans and category newcomers
alike more reasons to be excited by cider.
At the Sochi 2014 Winter Olympics, the Holland Heineken House was
once again the hottest ticket in town. With the Dutch team winning a
record 24-medal haul, the celebratory atmosphere in the house lead
the international media to name it the house of champions. Royalty,
celebrities and exuberant fans alike enjoyed the nightly festivities of live
music, international DJs and an ice-cold Heineken®. The countdown is
now on to the 13th instalment of the House in Rio 2016.
Visit the Holland Heineken
House website
GLOBAL
20 World of HEINEKEN Edition 1 2014
