Taking the Trophy to
the Fans
Latest Sustainability
Report Now Live
UK Cider Fans to Challenge Brazil's
Finest Female Footballers
HEINEKEN has an ongoing mission to
build a sustainable company supported
by a global integrated approach,
'Brewing a Better Future', and ambitious
Company-wide targets. The HEINEKEN
Sustainability Report 2013, available
now online, highlights many proud
achievements and the areas where there
is still work to do. Enjoy reading and feel
welcome to share your opinions.
Go to www.sustainabilityreport.
heineken.com
GLOBAL
The UEFA Champions League (UCL)
Trophy is an icon for football lovers, the
ultimate symbol of the world's most
popular club football competition.
Heineken®, UCL sponsor for eight
years, has again given global fans the
unique opportunity to get up-close
to the Trophy in 2014 through an
exclusive tour spanning Argentina,
Nigeria and Vietnam. As well as having
their photo taken with the famous
Trophy, fans got to rub shoulders
with UCL legends such as Ruud Gullit,
Fernando Hierro and Robert Pires
GLOBAL
Read the
HEINEKEN
Sustainability
Report 2013
online
Follow the Strongbow
competition on Facebook
As part of Strongbow's 'EARN IT' campaign in the UK, the country's
leading cider brand is offering one 5-a-side football team the chance
to show their skills in Rio de Janeiro. Following UK trials, the lucky
selected team will be flown over, given a celebrity coach to get them
in peak shape, and then be pitted against one of the best female
teams in Brazil for the game of a lifetime. Win or lose, they will have
earned their refreshing post-match Strongbow.
World of HEINEKEN Edition 1 2014
