TIMELINE
1864
1900
1929
1869
1889
1886
1927
The Heineken Collection
Over the 150-year history of
HEINEKEN, a huge number of
fascinating artefacts have been
collected and created, from historic
paintings and films of breweries
and employees to brand posters
and adverts.
HEINEKEN is proud of its past
achievements, with founder Gerard
Adriaan Heineken a great lover of
history. An extensive archive for this
heritage now exists, managed by
the charitable Heineken Collection
Foundation.
Delve into HEINEKEN's history at
www.heinekencollection.com
On 15 February Gerard Adriaan Heineken buys De Hooiberg ('The
Haystack') brewery in Amsterdam. An entrepreneurial innovator and
one of the most successful businessmen of his time, he founds the
business based on the values that are still present today: Enjoyment,
Respect, and Passion for quality.
HEINEKEN
imports its first
beer into Africa.
Production of
bottled beer begins,
enabling HEINEKEN
to offer an even
greater guarantee
of beer quality.
Gerard Adriaan Heineken
switches from traditional
top fermentation to the
Bavarian method of
bottom fermentation. This
new technique produces a
clearer, purer beer, referred
to as 'Gentleman's Beer'.
At the World Fair, to which
the newly constructed
Eiffel tower marks the
entrance, Heineken® is
awarded the 'Diplome de
Grand Prix', honouring it as
the world's best beer.
"mi
Doctor Elion, a student
of Louis Pasteur,
develops the Heineken®
A-yeast strain. This
unique, top-secret
yeast is still used today
to give Heineken® its
characteristic flavour.
HEINEKEN completes
its first international
acquisition of the Brasserie
Leopold in Brussels.
I Explore the Heineken
I Collection website
14 World of HEINEKEN Edition 1 2014
