In February, Heineken® released 'The Candidate', an online video showcasing their unorthodox search for a new Event and Sponsorship Intern The amusing video quickly became a viral success, capturing the hearts of consumers in all corners of the world. Dario Gargiulo, Heineken® Digital Manager, explains why occasionally, even an iconic brand like Heineken®, isn't afraid to take itself a little less seriously. 4 World of HEINEKEN Edition 2 2013

Jaarverslagen en Personeelsbladen Heineken

World of Heineken | 2013 | | pagina 4