And the winners are... HEINEKEN PRIZES History; Medicine; Environmental Science; Art and, most recently, Cognitive Science. "My father loved reading," explains Charlene, referring to the History Prize. "He always had his nose in a book! He was very interested in history and thought people could learn from past mistakes. Medical research was a natural extension of the Biochemistry and Biophysics Prize." On the Environment Prize, Charlene reflects that her father's interest in that subject came later. "He started getting concerned with major environmental issues. He felt these were things that should be fixed. He'd find someone relevant and have tea with them - his way of getting things done - and give them a contribution to work on a solution. Art was another personal passion of his. That's how that prize was added, to encourage Dutch artists." Charlene added the Cognitive Science Prize herself. "I was persuaded by the eminent Professor Levelt, President of the KNAW from 2002 to 2005," she adds. "Today we have the ability to look into the brain more and see exactly how it's working. There is more scientific evidence in the field rather than guesswork." There are no immediate plans for further expansion of Prizes. Charlene sees that as a role for her children as the next generation of Prize guardians. "If possible, they also attend the awards," she adds. William Laurance, professor at James Cook University in Cairns (Australia) Prof. Laurance received the Dr. A.H. Heineken Prize for Environmental Sciences for his research on the effects of habitat fragmentation, deforestation, hunting and fire on the vulnerable Amazon region. He also plays a major role as a science communicator in the public debate on the preservation of the South American rainforest. Hans Clevers, director of the Hubrecht Institute in Utrecht (Netherlands) Prof. Clevers received the Dr. A.H. Heineken Prize for Medicine for his unique understanding of how tissue growth is regulated, both in normal development and in cancer. Titia de Lange, professor at Rockefeller University in New York (USA) Prof. De Lange received the Dr. H.P. Heineken Prize for Biochemistry and Biophysics for her research on telomeres, the protective DNA sequences located at the tips of chromosomes, which play an important role in such processes as ageing and cancer. 30 World of HEINEKEN Edition 1 2013

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World of Heineken | 2013 | | pagina 30