007,
PARTNERSHIP
JAMESBOND
Partnership
A carefully selected partnership can be
extremely effective at starting conversations
about your brand. With what's rumoured
to be the best James Bond film ever due
for release later this year, it's no surprise
that Heineken® has extended its 15 year
partnership with the similarly premium
and iconic Bond brand. Heineken® will
be leveraging this golden opportunity to
engage with its consumers in unexpected
and daring ways...
T
he Heineken® brand's global SKYFALL
marketing programme kicked off
in September with a wide range of
promotions and activations in and around the film,
including, for the first time, the participation of James
Bond protagonist, Daniel Craig.
Daniel Craig Stars in Commercial
The actor stars in the brand's global 'Open Your World'
campaign, alongside stunning Bond actress Bérénice
Marlohe. The campaign includes a television/online
spot featuring a new 'Man of the World' character
Quarter U 2012 World of HEINEKEN 5
