Contents
4-7 Partnership
12-16
17-20
21-24' Winning with Consumers
5-27
28-31
32-33
34-38' Sponsorship
007
Editor's
Note
8 Winning with Consumers
Business
Business
Brewing a Better Future
Global News
Innovation
JAMESBOND
James Bond: The Ultimate Partnership
I Taste Discovery
HEINEKEN in Africa and the
Middle East: A Growth Staory
Brewing a Bright Future
in Sierra Leone
West Africa's Rising Star
Win-Win-Win Situation
From Around the World
THINCing up Innovative Ideas
Music Lovers Take Centre Stage
Welcome to this edition of
World of HEINEKEN, where
we've brought digital media
to the printed page.
Download the free Layar's
app on your smartphone
or tablet and then simply
point the camera at a page
displaying the Layars logo.
This will enable you to access
additional online material
such as TV commercials,
webpages or Facebook
campaigns.
(by£)
Try it out on this page
for a short film about
the Layars app.
©2012. HEINEKEN.
Global Channel Manager:
Holly Bostock
holly.bostock@HEINEKEN.com
Chief Editor:
Mike Cooper
mike.cooper@mediapartners.nl
Editor:
Scott Roane
scott.roane@mediapartners.nl
Art Director:
Esther Tji
Designer:
Nenad Mecava
Text:
Cecily Layzell, Alberta Opoku,
Scott Roane
Concept Realisation:
MediaPartners
Group
Printing:
Roto Smeets
GrafiServices
Eindhoven
Quarter 4 2012 World of HEINEKEN
