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Employees celebrate 50 years
of Star Beer
Teaser poster for Star's
2011 campaign 'Who's
the Boss!'
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"That was the beginning of the modern
SLBL," says Cor, "as well as one of Sierra
Leone's most successful public-private
partnerships. Our vision is to be an
exemplary company contributing to
the sustainable development of Sierra
Leone by creating more value for all its
stakeholders. Our use of sorghum is a
perfect example of that vision. When we
first started looking into the viability of
sorghum, it was grown in small quantities
by subsistence farmers and only eaten
when they had run out of rice."
Today, more than 3,000 farmers supply
SLBL with 21,000 bags of sorghum,
compared to 400 in 2005. "The use of
sorghum has helped the brewery to
reduce its costs and, at the same time,
has created thousands of jobs and given
farmers an additional stream of income."
In 2010, the public-private partnership
received the United Nations World
Business and Development Award and,
in 2011, was awarded the Sierra Leone
Chamber of Commerce Outstanding
Achievement Award in Agriculture.
Facing the Future
SLBL's 50th anniversary is an
opportunity for the brewery to look
back over a remarkable five decades
of successes and struggles, as well as
to focus on the bright future it has
ahead. "We're producing fantastic fresh
products that have taken the market
by storm," says Cor. "Star Beer, a truly
local product that has been at the
heart of our brewery since day one, is
the nation's favourite again. Brewed by
Sierra Leoneans and enjoyed by Sierra
Leoneans, it is the pride of a nation." K
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20
World of HEINEKEN Quarter 4 2012
