HEINEKEN in Africa and the Middle East
A Growth
Even with 46 breweries in 20
countries, HEINEKEN is working hard
just to meet demand for its brands in
Africa. Siep Hiemstra, Regional President for
HEINEKEN Africa and the Middle East, explains
why this is just the beginning, and how HEINEKEN is
committed to growing together with the continent.
Siep Hiemstra, Regional
President for HEINEKEN Africa
and the Middle East. Below:
Brand Activation in Cape Town,
South Africa
12 World ol
ope, life, survival,
enthusiasm and
positivity. To Siep
Hiemstra, Regional President for
HEINEKEN Africa and the Middle East,
that is what Africa stands for. "It's an
emerging continent, and currently the
most vibrant and happening place
to do business," he says. "Granted,
development takes place in bursts
and with setbacks, but the speed of
development is only possible with a
positive attitude. Africa, together with
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