Contents
4-71 Brand Building
8-10
11-15
16-17
18-21
22-25 Winning with Consumers
32-331 Brewing a Better Future
34-35
36-38 Winning with Consumers
Editor's
Note
vO
Innovation
Business
Brand Building
Global News
On Trade
O Passion for Quality
j Behind the Scenes
FSC
Cider: A Golden Opportunity
Brewing Innovation
Embracing Diversity in Central and
Eastern Europe
Amstel Premium Pilsener
News and Awards from Around
the World
Design DNA
Catering for the Future
I Quality Sells
I The Power of Partnership
The Magic of HEINEKEN
Welcome to the World of
HEINEKEN. This quarter, we
focus on Central and Eastern
Europe, a diverse region
where innovation is a key to
success.
In addition, you will find
articles on how we build
winning portfolios, the
golden opportunity offered
by cider and our continued
commitment to quality.
We also bring you the latest
news on our brands and
announce the winning idea
from our global innovation
challenge. Happy reading!
©2012, HEINEKEN.
Global Channel Manager:
Holly Bostock
holly.bostock@HEINEKEN.com
Chief Editor:
Mike Cooper
mike.cooper@mediapartners.nl
Editor:
Scott Roane
scott.roane@mediapartners.nl
Art Director:
Esther Tji
Designer:
Bianca van Hilst
Text:
Julia Gorodecky, Cecily Layzell,
Scott Roane, Megan Roberts
Concept Realisation:
MediaPartners Group
Printing:
Roto Smeets
GrafiServices
Eindhoven
Building Winning Portfolios
www.fsc.org
MIX
Paper from
responsible sources
FSC" C014400
Quarter 3 2012 World of HEINEKEN 3
