CENTRAL AND EASTERN EUROPE NUMBERS
brands and
more than breweries in CEE
More than festival goers visited the
2011 Heineken® Opener
festival in Poland
Amstel Premium CEE markets
Pilsener successfully in 2011
launched in
organic beer
volume growth
in Q1 2012 vs
Q1 2011
Radler launched in CEE countries in 2011
with more planned for 2012
In 2011, HEINEKEN's WMm in a slightly
volume in Russia declining market
60
90,000
6.7%
24%
Quarter 3 2012 World of HEINEKEN
