Contents
10-14
16-17
18-19' Brand Building
30-31
32-34
35-38
20-221 Brand Building
28-29
24-27
Editor's
Note
Customer Planning
Brand Building
Business
Business
Sustainability
Winning With Consumers
Responsible Drinking
FSC
Brand Building
Global News
Four Steps to Building Growth
with Key Customers
Mexican Magic with Dos Equis
Building Momentum in the US
Growing Share in the Americas
Untapped Potential: Bavaria
Mexico
The Growth of the Green Euro
Understanding What Excites Consumers
Joining Forces for Maximum Effect
Welcome to the World of
HEINEKEN. This quarter, we
bring you insights from across
the globe on how to further
benefit from your partnership
with HEINEKEN.
Inside, you will find articles on
customer planning, consumer
insights, strategies, our
commitment to responsible
drinking, and the latest news
on our global brands.
In addition, we bring you
no less than six features on
the Americas. We guarantee,
however, that no matter where
you are in the world, you can't
fail to be inspired by HEINEKEN.
©2012, HEINEKEN.
Group Channel Manager:
Sandra Park/Holly Bostock
holly.bostock@HEINEKEN.com
Chief Editor:
Mike Cooper
mike.cooper@mediapartners.nl
Editor:
Scott Roane
scott.roane@mediapartners.nl
Art Director:
Esther Tji
Designer:
Bianca van Hilst
Text:
Angela Tweedie, Scott Roane
Concept Realisation:
MediaPartners Group
Printing:
Roto Smeets
GrafiServices
Eindhoven
www.fsc.org
MIX
Paper from
responsible sources
FSC" C014400
Quarter 2 2012 World of HEINEKEN 3
Igniting New Conversations in
Carta Bianca: New Face,
Same Values
I From Around the World
