JBJr
Visionary
Nightclub Design
A Surprising Performance
Jazzy Entertainment
A Vintage Year
GLOBAL NEWS
'The Responsibles' are the stars of a new
responsible consumption campaign in Greece.
This group of young actors transforms bars
and restaurants into theatrical stages with
their short performances that present simple
tips for drinking responsibly, in a humorous
but memorable way.
ITALY
HEINEKEN OPEN DESIGN EXPLORATIONS EDITION 1: THE CLUB
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This April, the fruits of a unique year-long initiative -
the Heineken® Open Design Explorations Edition 1: The
Club - were presented during Milan Design Week 2012.
The project offered emerging designers, chosen from
Milan, New York, Sao Paulo and Tokyo by world-class
design experts, an exciting opportunity to be mentored
by leading designers and to create their visionary take on
nightclub design. During the last year, the 19 designers
from a range of disciplines, with input from HEINEKEN
and clubbers around the world, have worked together to
create an exclusive club environment, which visitors to
Milan Design Week thoroughly enjoyed.
GREECE
PUERTO RICO
The first Puerto Rico Heineken® Jazz Festival was held in
1991 and has been a much-anticipated annual event on
the Caribbean island ever since. While the festival retains its
Latin jazz roots, the brand has evolved the programme over
the years to offer audiences
a broader jazz repertoire.
This year's festival was no
exception, featuring artists
such as bassist Abraham
Laboriel, guitarist Paco de
Lucia, jazz vocalist Dee
Dee Bridgewater and other
music luminaries.
UK
HEINEKEN in the UK has
launched a limited 'Vintage
Reserve' edition of Bulmers
cider to mark the 125th
anniversary of H.P Bulmer. A
blend of premium cider made
from the finest bittersweet
apples grown in the UK,
Bulmers Vintage Reserve is
a tribute to the passion and
innovation that has been
synonymous with the Bulmers
name since 1887.
This is the latest in a series
of Limited Edition variants
from the Bulmers brand,
which have proven to be very
popular with consumers,
driving incremental sales in
the cider category.
Quarter
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2012 World of HEINEKEN 25
