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The Sunrise is
based on the
concept that the
sunrise belongs
to moderate
drinkers
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Consumers are invited to
share their sunrise moments
via a dedicated website or
Heineken®'s Facebook page,
which has five million fans
and counting
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Heineken Sunrise
Food/Beverages Amsterdam, Netherlands
S3 Info
At Friend Activity
1(5) Photos
Sunrise
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"We want to show that enjoying
Heineken® in moderation can be an
integral part of connecting and engaging
with friends, meeting new people and
exploring new experiences. In our recent
award-winning ad campaign, our 'Man
of the World' brings to life the powerful
idea that there are no limits when you
know your limits. The Sunrise responsible
drinking initiative was a natural next
step in our long-term commitment to
encouraging these behaviours."
As one of the world's leading brewers,
HEINEKEN believes it has a responsibility to
encourage moderate drinking.
Changing Perceptions of Beer
HEINEKEN is clear that excessive
consumption can never be part of a
sustainable future for either itself or the
industry. Through its proactive approach
to this subject, the brand is happy to be
associated with the shift in attitudes
towards harmful drinking taking place in
The popular YouTube commercial
follows the exciting evening of
a responsible drinker, ending, of
course, with the enjoyment of a
spectacular sunrise moment
World of HEINEKEN Quarter 1 2012
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