PASS
PORll
RUGBY
2011
Heineken
SPONSORSHIP
WORLD CUP
YOUR HEIN.(EN
Heineken
WORLDWIDE PARTNER
The 'Enjoy Heineken® Responsibly' message was
promoted in bars, on special Alert Taxis, and on 75,000
business cards with taxi contact information
Global Sponsorship
Local Benefits
The 2011 Rugby World Cup officially ended with the final match of
this exciting tournament, but the rewards for the Heinekenbrand
live on. With more than 95,000 overseas visitors to the RWC in New
Zealand, and many millions more watching on TV and internet, the
brand was front and centre with Rugby fans around the world.
Pack promotions supported by TV offered Heineken®
consumers the chance to win a 'money can't buy'
experience - a backstage pass prior to the game and
involvement in the coin toss
Back Heineken' Check in
38 World of HEINEKEN Quarter 12012
