Going for Gold
As 'Green' as it Gets
Green Tweets!
Progress towards becoming the world's greenest
brewer took a giant leap forward when
work recently began on an innovative green
warehouse at HEINEKEN's Zagorka Brewery
in Bulgaria. The building will meet world-class
ecological standards, using improved insulation,
quick doors, natural ventilation and forced air
circulation, instead of conventional heating
and cooling. Energy consumption will also be
reduced through maximum use of natural
daylight, innovative 'solar tubes', a system for
collection and reuse of rain water, and other
initiatives.
THE NETHERLANDS
The Amstel Gold Race is the most famous road
bicycle race held in the Netherlands and part of the
UCI World Tour, a competition that brings together
the world's greatest road races. The annual event
attracts 200,000 spectators and Amstel beer has
been its main sponsor since 1966.
For the last ten years, there has also been a tour
version of the contest, which attracts nearly 12,000
amateurs eager to test their skills on the course. For
those who aren't able to join the main race this April,
Amstel offers the possibility to try out the official
course 365 days a year simply by following the clearly
sign-posted route.
BULGARIA
GLOBAL
With more than 100 million people registered as
Twitter users and more than 50 million users signing in
every day, this rapidly growing platform offers
enormous potential for providing real-time updates on
issues that are important to FIEINEKEN. "There are so
many great things going on in our business to support
our sustainability ambition, including our commitment
to sustainable packaging,
design and innovation, the z:
HEINEKEN Africa
Foundation and
HEINEKEN Cares, and we
want the world to know
about them," says John
Clarke, Director, Global
External Communication.
While the conversa
tion via the Corporate
website today focuses
on sustainability, this is
sure to evolve to focus
on other
priorities across the
world of HEINEKEN.
Follow HEINEKEN via
@HEINEKENCorp.
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34 World of HEINEKEN Quarter 12012
