Green Energy Party
Igniting the
Conversation on Facebook
Providing Life's Basics
V-Day Makes an Impact
GLOBAL NEWS
HEINEKEN and Facebook have entered into a
global partnership. This will provide HEINEKEN
with a powerful global marketing platform
and leading expertise in building long-term
relationships between brands and their
audiences in the increasingly dynamic digital
space, a favourite environment for
our consumers.
HEINEKEN's MADE.OUT Green Energy party, which travelled to three
locations this year, is the most sustainable festival ever held in Portugal. A dance
floor, which generated energy from the movement of people dancing on it, LED
lighting and the use of eco-furniture all contributed. The event also took steps
to reduce noise pollution, recycle materials and compensate unavoidable C02
emissions via CarbonoZero - a foundation which helps companies to receive a
carbon neutral stamp. The compensation takes into account all C02 produced
by the treatment and disposal of waste, generators, transport, accommodation
for artists and staff, and more. Initiatives included use of low-emission vehicles,
recycled paper printed with vegetable ink, guerrilla actions using 'green' flyers
produced from recycled paper and vegetable ink, and digital ticketing.
PORTUGAL
GLOBAL
BURUNDI
Since 2008, HEINEKEN has been a signatory
to the United Nations Water Mandate and to
coincide with World Water Day 2011, HEINEKEN
in Burundi provided water purifiers to 200
households in the south-eastern part of the
country. In addition, to mark World Food Day
and the International Day for the Eradication of
Poverty, the company made a further donation
of 22 tonnes of white sorghum, harvested
through its local sourcing project.
IRELAND
On National Volunteer Day ('V-Day'), volunteers at HEINEKEN in
Ireland stepped up for the Simon Community, a charity that
battles homelessness. Virtually all employees took part across
Ireland, with teams of between 25 and 170 employees involved in
activities ranging from fundraising to gardening, and catering to a
farmers' market held within the Brewery grounds. This is just one of
countless initiatives, organised by HEINEKEN employees, which have
a positive impact on local communities and support the Company's
long-term sustainability ambition, 'Brewing a Better Future'.
Quarter 1 2012 World of HEINEKEN
