Cuauhtémoc
Mocteguma
Bottle of the Future
A Good Reputation
The Link to Culinary Science
MEXICO
GLOBAL
To mark its upcoming 140th
anniversary, Heineken® has launched
a global design challenge. Creative
consumers from around the world are
invited to connect through Heineken®'s
Facebook page, and join their concept
with another to complete their entry
as a virtual design duo. The winning
design will be launched via a limited
edition bottle, which will be sold
globally from December 2012.
SPAIN
In a recent Global RepTrak
Pulse™ report, which rates
reputation based on general
public perception, HEINEKEN's
Cuauhtémoc Moctezuma took
the number one spot in the
Beverages category, above Coca-
Cola and Pepsi, and was placed
in the top 5 of all 70 companies
included in the report. In
addition, the Fortune 500 'Most
Admired Companies' survey
recognised Cuauhtémoc Moctezuma as one of the top 10
companies in Mexico. Based on interviews with more than
1,200 executives, the survey evaluates companies based on
areas such as brand image, social responsibility, attractive
HR programmes, quality and innovation in products and
services, efficiency and client satisfaction. Another recent
survey also recognised Cuauhtémoc Moctezuma as one of
the companies in Mexico where young professionals most
aspire to work.
Alongside some of the country's and world's most prestigious
chefs, HEINEKEN in Spain has joined the board of trustees of the
Basque Culinary Centre. Considered the top faculty of gastronomy
in Europe, the Centre trains, innovates and shares knowledge and
technology within the different areas of culinary sciences. Through
Basque Culinary Centre sponsorship, HEINEKEN will continue as
a strategic partner of the Horeca sector and will strengthen the
association of fine beers, such as Heineken® and Cruzcampo Gran
Reserva, with fine food.
HFINFKFN MFXICO
32 World of HEINEKEN Quarter 1 2012
