12
billion
RWC venues
per cent
beer-
Heineken®
business cards
per cent
September to
23 October
RUGBY WORLD CUP NUMBERS
RWC2011
RWC reached a
cumulative global TV
audience of more than
Heineken® was the
official beer at all
Awareness of
Heineken® as sponsor
reached
Heineken®'s Alert Taxis
were promoted by
Sales volume vs
same period in
2010 up by
09
60
75,000
World of HEINEKEN Quarter 1 2012
