"The quality of this cellar beer is
noticeably better."
"The cellar beer keeps
its natural sparkle."
INNOVATION
storage tank, which gives us much more
space in the store. It's just great."
Via the touch screen computer located
behind the bar, pub owners and staff can
now easily request information about the
tanks connected to the system, including
the volume content of each tank and the
temperature of the beer inside. The stock
volume is also monitored by the breweries
themselves, enabling them to contact the
outlet to arrange for the next beer delivery.
"The simplified beer orders are a great
advantage for us," Eva Vrabcova says.
"Now the beer can be ordered in larger
quantities, so we have fewer purchase
orders than before."
Another benefit triggering Eva's enthusiasm
is the improved cleaning process: "We
used to have to clean the taps and pipes
every evening after closing, and previously,
a HEINEKEN employee would also come
regularly to maintain the pipes. Things are
now much easier. We only need to carry out
cleaning on a weekly basis and the clever
system automatically informs us when a
quality control is required."
"What makes the Orion system so unique
is that it combines a chilled draught
beer stainless steel tank with computer
controlled systems and integrated cleaning
systems," says Martin Varga.
HEINEKEN in Slovakia introduced the first
Orion system in April 2010. Since then, this
project has been a priority for the entire
organisation, contributing to the growth of
the Corgon and Zlaty Bazant brands, the
two leading national premium beers on
the Slovak beer market. Today, more than
135 outlets are equipped with the Orion
system, and more than 50% of those are
new customers for HEINEKEN, won from
competitors. Consumers can look forward
to enjoying the power of innovation
and finding more Orion systems all over
Slovakia in the years to come.
In addition to the Slovakian market, Spain,
Switzerland and the Czech Republic have
introduced Orion. In these markets, it
has also proved its ability to generate
sales Increase in the 100 hectolitre plus
segment. It is also a fantastic tool for
attracting outlets from our competitors
and supporting brand building in the on-
premise channel.
For additional information
about Orion, please contact
arnaud.tacconi@heineken.com
Only 500 litre tanks are available in
Slovakia.
Autumn 2011 World of HEINEKEN 7
