Contents
4-11
12-15
16-19
20-21
22-25 Sponsorship
29-31
32-35
36-37
38-44
45-49
Editor's
Note
Trends Innovations
Tapping into Draught Markets
Premium Performance
Introducing a New Visual Identity
Brands
Inspiring Conversations
Global News
Brands
Golden Idea - New: Foster's Gold
Who Shall Drink from the Cup?
O Brands
M 0% Alcohol, 100% Success
Business
Leading in Western Europe
Sponsorship
Local Impact
Legendary Football
Brands
Big Ambitions: Primus
Over the last decade,
HEINEKEN has evolved
significantly. Now, with more
than 70,000 employees
and over 200 beer and cider
brands, in more than 70
markets, the time has come
to reflect this, by giving
HEINEKEN the Company
a new and creative visual
identity.
Quality
Concourse de Biérologie: A Winning Experience
Perfect Pour Hits Headlines
Sustainability
Bringing Consumers Cleaner Greener Events
Happy Campers
©2011, HEINEKEN.
Group Channel Manager:
Sandra Park
sandra.park@heineken.com
Chief Editor:
Mike Cooper
mike.cooper@mediapartners.nl
Editor:
Scott Roane
scott.roane@mediapartners.nl
Art Director:
Esther Tji
Text:
Dolinde van Beek, Julia Gorodecky,
Cecily Layzell, Angela Tweedie
Concept Realisation:
MediaPartners Group
Printing:
RS GrafiServices Eindhoven
Autumn 2011 World of HEINEKEN
3
